Web Marketing for Dentists - PPC Specialist

🚀 Drive local leads for U.S. businesses. Apply now. $3,000 – $4,000 per month | Full-time | TBC
Hi, I’m David 👋. I started Web Marketing For Dentists to help dental practices grow through smarter, more effective digital marketing.

Today, we work with clinics across the U.S., helping them consistently generate new patient opportunities through proven lead generation strategies. Our focus has always been on measurable outcomes- more booked appointments, better ROI, and long-term growth for our clients.

We’re a remote-first team that values trust, ownership, and continuous improvement. We give our team the freedom to take initiative, experiment, and refine systems that drive better results.

Our core values shape how we work every day:

Tenacious: We stay committed and push through challenges.
TOPS (Team Oriented Problem Solvers): We collaborate and solve issues at the root.
Positive and Pleasant: We bring a supportive and respectful attitude to everything we do.
Do the Right Thing: Integrity and accountability always come first.
Open-Minded Learners: We’re always improving, adapting, and growing.

If this resonates with you, we’d love to meet you.

We’re looking for an experienced, results-driven PPC Specialist (Google Ads) to join our team on a permanent, full-time basis.

This is a hands-on performance marketing role focused entirely on driving high-quality local leads for U.S.-based B2C businesses.

This is not a brand awareness role. You will own campaigns end-to-end—from strategy and build through to optimisation, reporting, and continuous improvement.

You should be confident working with Search, Performance Max, Target CPA bidding, and Google Business Profile integration - and you must care deeply about lead quality, not just volume.

In this role, you will:

✨ Manage and optimise Google Ads campaigns for U.S.-based local B2C businesses

✨ Build, launch, and refine Search and Performance Max (PMax) campaigns focused on lead generation

✨ Implement and manage Target CPA bidding strategies to control cost-per-lead

✨ Leverage Google Business Profile (GBP) and Google Maps placements alongside traditional Search campaigns

✨ Accurately track and differentiate lead sources (GMB/Maps vs. Search) for reporting

✨ Provide clear, actionable reporting and strategic recommendations on a regular basis

✨ Continuously optimise campaigns using data (search terms, audience signals, asset group performance)

✨ Stay up to date with Google Ads platform changes, beta features, and best practices

✨ For more senior candidates - contribute to strategy, mentor others, and help improve internal processes and SOPs

Working hours : This is a full time role, working from 6am - 2pm EST, with some flexibility.

Requirements

You’ll thrive in this role if you have:

✅ 3-4 plus years of proven experience managing Google Ads for local lead generation (U.S. B2C businesses)

✅ Experience in working in a marketing or digital ad agency.

✅ Strong track record driving calls and form leads - not just traffic

✅ Hands-on expertise with Google Search and Performance Max campaigns

✅ Experience using Target CPA bidding to consistently hit cost-per-lead goals

✅ Solid understanding of Google Business Profile integration and local/Maps ads

✅ Strong analytical skills — you can turn performance data into clear actions

✅ High attention to detail and a results-driven mindset focused on lead quality

Bonus points if you have:

⭐ Experience with Microsoft/Bing Ads

⭐ Experience running Meta (Facebook/Instagram) lead generation campaigns

⭐ Experience with YouTube Ads or Google Display Network

⭐ Familiarity with Google Ads Editor, GA4, Tag Manager, or Looker Studio

⭐ Experience working with U.S. dental or medical practices

⭐ Experience generating leads through other paid channels (TikTok, programmatic, etc.)

Above all, you take ownership of your work, care about results, and are always looking for ways to improve.

Benefits

What’s in it for you?

💰 Salary: $3,000 – $4,000 per month*

🌍 Full time: 100% remote - work from wherever you’re happiest and most productive

🕒 Flexibility: We trust you to manage your time and balance your work and life

🌴 Paid Time Off: 27–29 days per year.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This is our typical hiring process - occasionally, it may include extra steps.

For this role, JobRack is partnering with the company to find their next hire. We’ll handle all the screening and testing, so they see only the best-fit candidates - like you!

🔍 How to shine
• Read the role details carefully.
• Submit a thoughtful, high-quality application.
• Stay responsive - we’ll keep you updated at every stage.

✨ Important notes
• Apply only through JobRack; please don’t contact the company directly.
• We expect a respectful hiring experience - any disrespect means instant disqualification.
• This is a full-time, primary role (no freelancing or second jobs).

❓ New to remote work?
Check out our handy FAQ: jobrack.eu/jobseeker-faq