Reports to:
Co-CEO’s
Role Overview:
The Marketing Director must manage several key relationships and stakeholders across the business, with various KPIs and brand goals to juggle. As such, strong communication and collaboration skills, organisation and creative insight are central to this role. We are looking for someone who has been responsible for setting the marketing strategy that drives brand awareness, customer engagement and revenue growth across all channels. The marketing Director must have experience in the Gen Z market with the ability to analyse data and performance is a must and has a passion for social media in the fashion/apparel market.
Responsibilities and Duties
- Own and manage the marketing budget set by CFO. Thorough analysis of reporting to determine where to spend our next £ to maximise web traffic, brand awareness and social following.
- Work closely with Head of Brands and Head of Partnerships to develop ideas and oversee commercial planner to ensure all departments are working to same launch deadlines for company-wide marketing calendar on air table.
- Drive growth and analyse performance through paid media, Organic, Seo, CRM and ecom traffic. Analyse performance metrics and make decisions on where to invest in spend to increase revenues online & retail.
- Ideation and execution of cultural marketing strategies to tap into all global gen z markets.
- Stay ahead of fashion, digital and consumer trends to ensure the brand remains culturally relevant.
- Manage influencer outreach team to ensure the KPIs are met and reach new global audiences.
- Manage campaign manager - Ensure launches are fully planned, approved, scheduled and ready re all social media channels & web content so all departments can work to deadlines.
- Analyse campaign performance and sales figures to inform future marketing decisions.
- Present in trade & management meetings – providing detailed insights/ results and plan of action to improve where needed.
- Put in processes to ensure the ultimate efficiency of the creative and marketing teams.
- Manage the wider team of creatives across on both mens and womens departments fostering creativity, accountability and collaboration.
- Perform appraisals, manage annual leave & TOIL to ensure no clashes of team members
- Monitoring and protecting the organization's reputation and image, especially during challenging situations.
- Lead by example, setting the tone and benchmarking the standards of work and conduct expected by the social teams both in the day-to-day and on location (shoots, events etc).
Requirements
- 3+ years experience as Marketing Director within a similar business targeting Gen Z consumer.
- Have great knowledge of the culture and community behind both brands Jadedldn, and Jaded man, along with working with head of brands to understand the current vision.
- A strategic and ‘big picture’ thinking and be able to set a clear vision and plan whilst also being a ‘doer’ and in particular ensuring operational excellence.
- Experience working in a fast-growing digital business with +50m revenue
- Strong understanding of performance marketing whilst also having a very good understanding of brand marketing
- Understanding of new world/ young Gen Z consumer
- Experience in managing a team 10+ members
- Comfortable working in a fast-paced environment and getting things done.
- Take ownership of your department and have the drive to succeed.
- Able to think of new and innovative ideas, creating the strategy for them and then executing to a high standard.
- Great communicator at all levels.
Benefits
- 50% Employee Discount
- 24 days holiday per year (plus bank holidays)
- A paid day off on your birthday
- A paid moving day per year
- Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
- Pension Scheme
- Bonus Scheme
- Employee Assistance Programme for you and your family
- £500 employee referral bonus scheme
- Local Business Discounts (cafés, fitness, beauty etc)
- North-West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)