IBMC is looking for a highly experienced Outreach & Lead Generation Specialist with a deep understanding of the financial and prop trading industry. This role is not about mass emailing generic addresses such as info@ or support@. In this space, over 99% of prop firm owners and decision-makers operate behind the scenes and do not publicly present themselves on LinkedIn or other social media platforms.
Your mission is to design and execute smart, creative, multi-channel outreach strategies that successfully reach real decision-makers within the prop trading ecosystem, despite these constraints.
Responsibilities
- Develop and execute advanced outreach strategies tailored specifically to the prop trading Industry
- Identify and reach prop firm owners, founders, or key decision-makers who are not publicly visible
- Go beyond generic email outreach and create multi-channel strategies (LinkedIn, Telegram, Discord, private communities, referrals, databases, etc.)
- Research and map the prop trading ecosystem to uncover real contacts
- Personalize outreach messages to maximize response and conversion rates
- Track outreach performance, response rates and continuously optimize strategies
- Work closely with the sales and management team to qualify and hand over high-quality leads
Requirements
- Proven experience in outreach and lead generation within the prop trading, brokerage, trading, fintech, or financial services industry
- Strong understanding of the prop firm business model and its unique challenges
- Demonstrated ability to reach hard-to-access decision-makers
- Creative, strategic thinker who does not rely on standard templates or mass outreach
- Strong research and analytical skills
- Excellent written English and communication skills
- Self-driven, structured and results-oriented
What This Role Is Not
- This is not a generic SDR role
- This is not mass emailing info@ or support@ addresses
- This is not basic LinkedIn scraping and templated outreach
Benefits
- Work with a fast-growing tech company deeply embedded in the Financial Industry
- High impact role with real ownership over outreach strategy
- Competitive compensation based on experience and performance
- Fully remote and flexible working environment