Vilgain is a European nutrition brand built on real ingredients and uncompromising standards. We recently launched in the US with Los Angeles as our proof-of-concept market, and we are looking for a Content Creator who lives and breathes TikTok, genuinely loves food and fitness, and knows how to turn nutrition stories into content people actually want to watch.
This is not a support role. You will be a driving creative force — conceptualizing, shooting, editing, and publishing content that builds Vilgain's US presence from the ground up. You need to be as strong on ideas as you are on execution.
Content Creation & Ideation
Lead content ideation for TikTok as the primary platform, with Instagram as secondary
Concept, shoot, edit, and deliver short-form video content built for TikTok performance
Bring a constant stream of fresh, platform-native ideas — hooks, formats, series, trends
Create content formats including talking-head, voiceover, educational explainer, product-led, and street-style interview
Translate product benefits, ingredient education, and nutrition concepts into content that is clear, engaging, and made to perform
Create static and graphic content including carousels, story frames, and branded graphics — not just video.
Create visual assets and edit content using CapCut, Instagram Edits, Canva, Figma, and similar tools
Write hooks, captions, and light scripts that feel native to the platform
Brand & Platform Consistency
Stay ahead of trends, editing styles, and storytelling formats while keeping content true to the Vilgain brand
Help maintain a consistent visual and editorial tone across channels
Support campaign launches, TikTok Shop opportunities, and always-on brand storytelling
Schedule and publish approved content, maintaining a consistent cadence
Collaboration & Insight
Work closely with the US marketing lead and social team to align content with business priorities
Monitor content performance, share learnings, and iterate on what works
Contribute to community interactions as part of a wider team effort
Required
2–5 years of hands-on social media content creation experience
Deep fluency in TikTok — formats, culture, editing styles, and what drives performance
A genuine passion for food, nutrition, fitness, or sports nutrition — you are the target audience
Strong ideation skills — you come to the table with ideas, not just execution
Comfortable and confident on camera in formats including talking-head, voiceover, and direct-to-camera education
Proficient in CapCut, Instagram Edits, Canva, Figma, or similar content tools
Strong eye for framing, pacing, lighting, and overall creative quality
Organized and able to manage multiple content needs simultaneously
Nice to Have
Experience creating content for a food, supplement, or consumer wellness brand
Familiarity with TikTok Shop or social commerce content
Background in creator-led, founder-led, or street-style interview formats
Basic understanding of nutrition, ingredients, or wellness trends
Ground-floor opportunity to build a US market presence for a brand with serious European traction
Creative autonomy — we want someone who leads with ideas, not just executes briefs
LA-based team with a culture rooted in fitness, food, and high standards
Product you will actually want to use
🚀 Ready to help us build the Vilgain social media in US?
We’d love to hear from you!