📣 Join ViCentra (home of Kaleido) – Empower Bold Change in MedTech
📍 Location: Germany or the Netherlands | 💼 Remote or Hybrid
🌍 Making Every Move Matter
At ViCentra, home of Kaleido, we’re on a mission to redefine what’s possible in diabetes care. We combine technological innovation with human-centered design to empower people with more freedom, confidence, and life on their terms. Our values; Be Bold, Build Trust, Focus on the Customer and Deliver Excellence drive everything we create and every decision we make.
We believe that when ambition meets purpose, remarkable things happen. If you thrive in a space where ideas accelerate, challenges spark growth, and making a difference is the goal, ViCentra is your next great adventure. 🚀
💻 Your Impact
Lead the marketing strategy for Kaleido’s Diabetes Care portfolio, driving campaigns, empowering sales, and shaping product positioning—especially in the German. Dutch and French market. You'll turn insights into action, manage lifecycle marketing, and ensure high-impact execution across channels, budgets, and teams.
This newly created position offers the opportunity to shape its scope and make a lasting impact on Kaleido’s commercial success - perfect for a marketer who thrives in a fast-paced, cross-functional environment and is ready to lead with vision and creativity. It is important to note that you are not (yet) managing a team.
🔧 What You’ll Take On
Marketing Strategy & Execution
Own and implement the annual marketing plan for the Diabetes Care portfolio, aligning with corporate and country goals. Deliver integrated campaigns across digital and offline channels - including content creation, media outreach, and event planning (with a focus on Germany/Netherlands/France) - while managing agency collaboration and online marketing efforts.
Sales Enablement & Stakeholder Engagement
Equip the sales team with compelling tools and messaging and collaborate on programs that drive lead generation and revenue growth. Represent Kaleido in presentations and public speaking engagements, and coordinate stakeholder engagement activities.
Market & Competitive Intelligence
Analyze customer insights and competitor activity to inform product development and marketing strategy, ensuring alignment with local market needs and global objectives.
Product & Lifecycle Management
Partner with global teams to define product features, manage lifecycle stages, and ensure timely development. Oversee localization of marketing materials and ensure compliance with regulatory and company standards.
Performance & Budget Oversight
Track and report on marketing performance, manage budgets for campaigns and events, and ensure high-quality execution within deadlines and ROI targets.
Professional Conduct & Development
Stay current with industry trends, maintain professionalism in all interactions, and work independently while collaborating effectively with global colleagues.