App Store Optimisation Manager (ASO Manager)

App Store Optimisation Manager (ASO Manager) | UA | Dundee | Permanent

We’re Hutch, a mobile games developer & publisher with studios in central London, Dundee and Canada. Our mission is to build the most diverse and engaged automotive gaming community on mobile. Our games have been played by over 300 million people, with new titles in development.

We believe in putting our people first. Here you can make games without sacrificing quality time with family and friends. We strive to ensure our people are happy and healthy.

Our teams are small and empowered, they have the independence to take on creative and technical challenges together, to work collaboratively, to make great games and have fun along the way.

We believe in; Looking after our people, small empowered teams, complete transparency, test, learn repeat, community at the core and the freedom to focus on what truly makes a difference to our players.

We’re driven by our players! Come and Join the mission!

ASO Manager

Hutch is looking for an ASO Manager to help lead ASO strategy across our game portfolio. This is a key role that will contribute to our success.

Reporting into the Performance Marketing Director and working collaboratively with Artists, Analysts, marketing and game teams, you will help to devise strategies for app store optimisation to maximise visibility and UA conversion. AB testing, research and analysis will play a key role in improving our App Store presence, rankings and installs.

We’re looking for an individual that has a strong analytical and creative mindset. Who is also a great communicator and collaborator and can give clear direction to Artists and work closely with a number of different disciplines to ultimately improve the success of our games.

Responsibilities

• Manage App Store Optimisation both on-page and off-page, developing a deep knowledge of optimisation techniques and trends
• Working with Performance Marketing team to improving conversion rates for user journey
• Support user acquisition activity with CPPs/CSLs production and testing
• Liaise with Game Directors to understand current and upcoming game features, gain insight into the games, and share insight into ASO performance
• Design, execute and analyse ASO experiments – planning, goal setting and delivery, including what to test and when to test
• Monitoring of App Store performance including visibility and rankings, platform featuring, and Store reported installs and quality of those installs
• Advising on causes and effects of such rankings - effectively becoming the owner within the business of reporting where our apps are being promoted (platform, UA, social), demonstrating a high knowledge of the marketplace and store developments.
• Creating and maintaining effective documentation and reporting of results, with observations and recommendations.
• Research and adopt tools to facilitate effective monitoring and deployment.
• Manage external agencies where necessary to add value to the process.
• Collaborate with the Design team to create new assets for the App Stores

Requirements

• Proven track record in App Store Optimisation or a related field
• Proven track record of designing and executing A/B tests that resulted in significant and measurable improvements in conversion rate
• Works well in a highly autonomous and international environment
• Strong creative skills yet comfortable using with data to service actionable insights
• Able to work in a collaborative, creative environment while also motivated to execute on projects and deliver results independently
• Out-the-box thinker who wants to deliver best-practice while innovating and looking for opportunities to be ahead of the curve
• Understanding of, and interest in game development process and live product management
• A keen gamer and keen to understand the games industry as a whole

Bonus Points

• Previous experience in the games industry
• Marketing experience preferable
• Combination of agency and in-house working experience

Benefits

Life at Hutch

Our HQ is in the heart of Shoreditch in central London. We have additional offices in Dundee and Mahone Bay, Nova Scotia. We're an agile, creative team with people at the core of our values. We reward our employees with;

• Hutch is now a 4-Day Work Week company*
• Flexible working hours
• Remote working 2 days per week
• Excellent salary
• Private health care
• Enhanced Maternity (18 weeks) and Paternity leave (6 weeks)
• Support to learn, develop and progress within Hutch
• Free snacks and drinks
• Social events, game launch parties, Thursday night drinks and much more

*This will mean that Hutch employees will work a maximum of 4 days per week (30 hours/week) Mon-Thurs, with zero reductions in pay (compared to a 5 day working week).

Our Values

• Transparent - Being transparent and open helps us to be trusted and fosters integrity.
• Humble - When we are humble we show humility, we let go of egos and we are self-aware.
• Collaborative - We value teamwork, the spirit of collaboration and the results of working together.
• Driven - We have drive and ambition and always push for the best results rather than settling.
• Adaptable - Demonstrating the ability to adapt ultimately helps us grow and helps us thrive in different situations

We value diversity and as an equal opportunity employer we encourage applications from all suitable applicants. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Please see Hutch Privacy Policy for details on how Hutch uses your personal data.

Come and find out more about Hutch. We make racing games, but it’s not the only thing that drives us - https://www.hutch.io/