At Vesper we are 100% bought into our Sales Development motion. We’re not replacing our SDRs with AI or taking any shortcuts. Our persona is Procurement in food and FMCG. This persona spends their day on the phone talking to suppliers, negotiating deals, and working with their production facilities. Also, talking to us at Vesper.
Our SDRs are the first people every new customer ever speaks with at Vesper. They open meetings with procurement leaders at companies around the world, from São Paulo to Paris to Singapore and everywhere in between. We're hiring an SDR Team Lead to make that team the best outbound unit in the industry, and to get there quickly.
Great SDRs plus AI beat AI alone. Our SDRs stay on the phone, that's where deals start. AI does the work around the conversation. A Vesper SDR in 2026 should be able to out-produce a team twice their size at another company, because they're better-leveraged, not because they're hammering more generic volume.
You'll run a team of 6–10 SDRs covering global markets. You own how many qualified meetings we book, how well we book them, and how fast the team grows into the next generation of Vesper AEs.
Pipeline generation. The team's SQL target each quarter. You set the plan, and you hit it
Coaching. Weekly call reviews, live role-plays, and 1:1s that actually change behaviour. Your SDRs should be visibly better every month
Playbooks. Own the outbound motion end-to-end, ICP, cadences, cold-call openers, email frameworks, LinkedIn messaging, objection responses. Rewrite what isn't working.
AI leverage. The goal is more live conversations per SDR, not fewer SDRs
Hiring. Source, interview, and close SDRs we'd bet our growth on. Build a bench before you need it
Targeting. Work with marketing and RevOps to sharpen account lists against our 12 ICP industries (bakeries, chocolate, dairy, sports nutrition, oils, confectionery, and more)
The SDR → AE handoff. Partner with our Account Executives so every qualified meeting lands, and so AE feedback gets back into the team the same week.
Career paths. Move SDRs into Sr. SDR, AE and CS roles. A full pipeline of promoted SDRs is one of your success metrics
Reporting. Weekly numbers to the Head of Sales and CRO. Conversion by step, by rep, by source, not vanity metrics
By day 30
You've sat in on every SDR's calls, shadowed AE demos, and developed your working cadence with the Head of Marketing and RevOps
You've written a one-page diagnosis of the current outbound motion, what's working, what's broken, and how you’re going to improve it
You've met with all existing SDRs 1:1 and have a development plan for each
By day 60
The team is running your cadences, your cold-call frameworks, and consistently achieving your input targets
Weekly forecasting is accurate to within 10% on SQLs
Rep-level issues are being fixed (coaching, quota shift, or exit) without drama
At least one AI-assisted workflow is live in the team's daily motion, measurably improving time-to-first-touch, personalization quality, or meetings booked per SDR
By day 90
SQL output is up meaningfully vs. the prior quarter, and a double-digit percent lift is the target
You've hired or promoted at least one SDR
At least one SDR is visibly outperforming their old self, with better talk tracks, better objection handling, and a higher meeting-held rate
By month six
The team is consistently above quota, and you're running a proper hiring funnel
You’ve successfully executed programs with marketing and RevOps to increase the quality at the top of our funnel
Outbound is contributing a defined, growing share of net-new pipeline
3+ years in SDR/BDR, with at least one year leading or mentoring SDRs, directly or as a senior IC the team learned from
Proven record of hitting and beating outbound quota, ideally in B2B SaaS
Fluent in cold-calling. You can pick up a phone, get a meeting, and teach someone else to do it
Fluent with modern AI tools… and you think carefully about where AI helps an SDR and where it gets in the way
Comfortable in HubSpot (our CRM) and with common outbound tools (sequencers, dialers, LinkedIn Sales Navigator)
You write well. Short sentences, clear asks, no jargon
You're direct with feedback and calm under pressure. Your team trusts you because you're honest, not because you're nice
You like numbers. Conversion rates, connect rates, meeting-held rates, and pipeline attribution are the lens you use to run your week
Excellent English. A second European language is a real plus
Competitive base and uncapped commission tied to team attainment
A fantastic location in the city centre of Amsterdam. We work in the office at least 4 days per week
A fun, young and innovative atmosphere
An entrepreneurial environment where you learn more every day
Personal responsibility with a ton of autonomy and growth potential
Great hangouts with brilliant people
25 paid days off, pension, commuting support, and a laptop of your choice