About the Role
As our SEO Expert, you will take full ownership of SEO strategy and execution for a portfolio of e-commerce clients. This is a client-facing role that combines strategic responsibility with hands-on implementation.
You will be responsible for developing, executing, and continuously improving SEO strategies that drive measurable organic growth. This role requires you to think ahead, identify risks early, and solve problems before they impact performance or client confidence.
You will work autonomously on day-to-day client work while collaborating closely with the Marketing Manager on strategic direction, complex challenges, and innovation within our SEO offering.
Mission Statement
The primary mission of the SEO Expert is to ensure that client SEO strategies are executed effectively, proactively, and with measurable business impact. This means anticipating challenges, adapting to changes in search behavior, and consistently delivering strong organic growth for e-commerce clients.
General Responsibilities
- Develop and own data-driven SEO strategies tailored to each client’s e-commerce business goals.
- Manage multiple SEO client accounts and take full responsibility for strategy, execution, and outcomes.
- Conduct keyword research, competitive analysis, technical audits, and content planning to support long-term organic growth.
- Implement on-page, technical, and off-page SEO improvements across client websites.
- Optimize product pages, category structures, internal linking, and site architecture for large e-commerce catalogs.
- Collaborate closely with developers, designers, and marketers to ensure SEO recommendations are implemented correctly.
- Adapt SEO strategies to the evolving search landscape, including optimization for LLM-powered search, AEO, and GEO.
- Proactively identify SEO risks, technical issues, and growth opportunities before they impact performance.
- Monitor performance using analytics and SEO tools and refine strategies based on data and results.
- Prepare clear, actionable reports and recommendations for clients and internal stakeholders.
- Translate complex SEO data and findings into practical insights clients can understand and act on.
- Maintain structured documentation of SEO work, decisions, and progress across accounts.
- Stay up to date with SEO trends, algorithm changes, and emerging best practices in search and e-commerce.
Overall, this role exists to ensure Hustler Marketing's web projects remain structured, efficient, and commercially sound.
Position Specifications
- Full-time commitment while meeting our general availability for office hours
- An average of 140 tracked hours per month consistently
- Fixed-rate monthly salary paid in USD
- Receive contractor status after signing our non-disclosure agreement
- Exclusivity agreement (nullifying the possibility to work in a position of a similar nature while working for Hustler Marketing)
- Committing to a 30-day notice period after the first two months (with the first two months being the trial-and-adaptation period paid at full rate)
- Regular performance reviews every 9-12 months, with the first one being after 3-6 months
- Re-evaluation of the role and workload after 6-12 months
Requirements
About You
Profile
You are an experienced SEO professional with a strong background in e-commerce and agency work. You are comfortable owning client strategies end to end and are confident making decisions, prioritizing work, and communicating clearly with clients.
You combine analytical thinking with practical execution. You are proactive by nature and do not wait for problems to surface before taking action.
Key Traits for This Position
- Highly analytical and data-driven, with a strong problem-solving mindset.
- Proactive and forward-thinking, able to anticipate challenges and opportunities.
- Structured, organized, and reliable in execution.
- Client-focused, with the ability to explain complex topics clearly.
- Comfortable working independently while collaborating with a wider team.
Key Requirements
- Demonstrated experience delivering SEO strategies for e-commerce websites, with approximately 4 to 5 years of hands-on SEO work focused on driving organic growth for online stores.
- Proven track record of developing, executing, and iterating SEO strategies that lead to measurable improvements in organic traffic, rankings, and revenue.
- Experience providing SEO services in a client-facing capacity, ideally working with clients based in the United States and understanding the expectations, communication style, and performance standards of that market.
- Previous experience working in an agency environment or as a freelancer managing multiple SEO clients simultaneously, with the ability to prioritize work and maintain consistent quality across accounts.
- Strong technical SEO expertise, including a deep understanding of site architecture, crawlability, indexation, Core Web Vitals, structured data, and common technical challenges affecting e-commerce websites.
- Hands-on experience working with major e-commerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, or similar platforms, and understanding the platform-specific SEO considerations involved.
- Experience optimizing for modern and emerging search environments, including familiarity with AI-powered search, LLM-driven discovery, Answer Engine Optimization, and Generative Engine Optimization.
- High proficiency in SEO and analytics tools such as Ahrefs, SEMrush, Screaming Frog, Google Analytics, and Google Search Console, with the ability to use these platforms efficiently to diagnose issues and uncover opportunities.
- Strong analytical skills with the ability to translate complex datasets, audits, and reports into clear, actionable insights and recommendations for both internal teams and clients.
- Strategic and forward-thinking mindset, with the ability to anticipate algorithm updates, industry shifts, and changes in search behavior rather than reacting to them after impact.
- Strong problem-solving and decision-making skills, with the ability to work independently, take ownership of challenges, and move work forward without constant oversight.
- Strong project management skills and the ability to manage multiple client accounts, initiatives, and deadlines simultaneously while maintaining structure and attention to detail.
- Excellent verbal and written communication skills in English, with confidence presenting strategies, results, and recommendations to clients in a clear and professional manner.
- Highly communicative, proactive, and reliable work style, with a strong sense of ownership, transparency, and accountability for assigned client accounts.
- Comfort working autonomously in a remote or distributed team environment, while collaborating effectively with colleagues when needed.
- Openness to feedback and continuous improvement, with a willingness to adapt and refine your approach over time.
- Must be available and responsive during standard office hours in Slovenia and able to consistently work full-time.
- Must have a stable internet connection and a reliable laptop or PC suitable for professional SEO work.