Reporting directly to the Chief Digital Officer, the E-Commerce Web Marketing, CRO & SEO Manager, is responsible for creating and implementing online marketing strategies to increase sales and revenue for Guess e-commerce website. He/she will maximize the technical and creative opportunities afforded by the breadth of Web-based static and social marketing in order to attract customers to the brand.
The role will deal with media buying, social networking and search engine optimization to maintain a client base and seek new clients. Moreover, the role has to drive direction out of ambiguity and question the status quo to get more out of marketing campaigns and website contents; he/she knows how to create sense of urgency for customers.
Another task will be the supervision of the entire Web Marketing team and all the activities performed by it.
- Be responsible for acquiring partners and clients as well as retaining the old clients
- Evaluate and track the different online marketing initiatives, in accordance with the CDO
- Manage the Web Marketing, CRO and SEO team and support the marketing objectives, by aiding in broadening the horizons of the company
- Be accountable for leading the inbound marketing strategies by creating unique content
- Formulate the best search engine optimization (SEO) and search engine marketing (SEM) practices, website development, online advertising as well as the content to drive revenue and new customers
- Achieve best practices for conversion rate optimization (CRO) throughout all traffic channels (paid and non-paid) and on-site implementations
- Manage all the aspects of online marketing strategies, programs and oversee the ad campaigns
- Perform the tests consistently so as to optimize the results based on the revenue goals outlined by the organization
- Drive the search engine optimization programs and make sure that the sites are ranked high for the valued set of keywords
- Drive and develop email marketing programs, performances and make recommendations if any additional online marketing programs need to be implemented
- Keep a track and subsequently report the key operational metrics that include traffic, performance, etc.
- Procure assets from various resources and apply his/her latest knowledge related to web standards, content and messaging
- Manage the online promotions that include participation in various competitions, subscription drives, etc.
- Manage the online web-marketing budget and oversee monthly planning and budgeting for media placements, with a daily and weekly tracking
- Supervise and elaborate editorial and commercial texts creation for website contents and Email Marketing
- Recommend and implement possible content changes and improvements for SEO purposes, supporting also Merchandising team
- Work in close coordination with the marketing and creative teams to ensure that all the online marketing activities comply with the policies and standards laid down by the organization
- Quickly identify and react to challenges and opportunities, in order to reach sales and ROI targets
- Provide inputs into web design and navigation, so as to improve the retention as well as the conversion of site visitors
- Develop ad hoc qualitative and quantitative analysis, for instance:
- Weekly/monthly/yearly performances reports, by Country, Web-Marketing Channel and Device
- ROI analysis, monitoring and analyzing actual vs budget data and Web-Marketing KPIs, by Country, Channel and Device
- Promotion redemption, by Country
- Weekly reports product categories’ performances in order to support merchandising actions based on KPIs like BR, CTR, Visits, etc.
- Coordinate, from Ecommerce side, integration with CRM property database
- Coordinate, from Ecommerce side, Email Provider tools for custom audiences
- Coordinate, from Ecommerce side, Analytics Tool Implementation, Integration and possible Migrations
Requirements
- At least 8 years experience in web-marketing and CRO environment;
- At least 8 years experience in SEO and analytics Tools as Google Analytics, Google Trends, SEM Rush, Adobe Omniture and Google Search Console tool
- Proficiency knowledge of English language (both written and spoken). Any additional language is a plus
- Must possess strong leadership skills and be precise, well organized, self-motivated, focused on meeting deadlines and able to multitask within a fast-paced environment
- Attention to detail and follow-up;
- Excellent analytical and time management skills. Preference to work with number
- Excellent execution, high respect of deadlines and good level of proactivity
- Sense of ownership and pride in the performance and its impact on company’s success
- Capability of adapt to changes and work under pressure
- Critical thinker and problem-solving skills
- Capability to work under strict, short deadlines
- Positive attitude, team player, ability to work independently and to coordinate projects and people.
- Lead, mentor and support the other team members.
- Demonstrates strong decision-making ability
- Ability to drive & apply continuous improvement in process and tools
- Ability to establish and maintain harmonious working relationships with co-workers, staff and external contacts, and to work effectively in a professional team environment
- Excellent interpersonal and communication skills with the ability to interact with a diverse group at all level
- Interested to work in an international environment and to network with worldwide business units
Benefits
- An International, fresh and dynamic working environment
- Balance between work and personal life: Smart Working (Hybrid work model) and Time flexibility;
- Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Community
- Arts, sports and social events outside the office, thanks to our Guess Fun activities!
- Training & Development platform and paths
- Discount on our products both online and in stores
Don’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.
Guess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand.
Do you think we’re a good match for you? Apply now to be part of our family!