We are looking for a strategic and creative Digital Marketing Specialist to drive online engagement and lead generation. The ideal candidate will have expertise in digital marketing, social media, website design / optimization and content strategy. This role requires a balance of analytical skills, creativity, and industry compliance knowledge to effectively connect with our target audience.
TASKS:
- Social Media Strategy & Management: Develop and execute targeted social media campaigns (LinkedIn, Facebook, Twitter, YouTube) to engage pre-retirees and retirees in academia, providing valuable insights on retirement planning, tax strategies, and wealth preservation.
- Content Creation: Craft compelling blog posts, newsletters, videos, and infographics that educate higher education professionals on financial planning topics, such as retirement income strategies, pension maximization, and investment management.
- Digital Advertising: Run paid ad campaigns on platforms like Facebook, Google Ads, and LinkedIn to attract high-net-worth educators nearing retirement.
- Email Marketing & Lead Nurturing: Create automated email sequences to guide prospects through their retirement planning journey, providing personalized content and financial insights.
- SEO & Website Optimization: Enhance website content to improve search rankings and ensure seamless user experience for prospective clients researching retirement planning.
- Webinars & Virtual Events: Promote and manage online workshops tailored for educators approaching retirement, leveraging digital marketing strategies to maximize attendance and engagement.
- Compliance & Financial Regulations: Ensure all marketing materials adhere to financial industry regulations, maintaining transparency and trust with the audience.
- Analytics & Reporting: Track and analyze campaign performance, leveraging insights to optimize marketing efforts and increase conversion rates.
- Collaboration with Advisors: Work closely with financial advisors to align marketing efforts with client needs and business goals.
QUALIFICATIONS:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in digital marketing, preferably within financial services or wealth management.
- Strong knowledge of social media marketing, content strategy, and paid digital advertising.
- Experience with Google Analytics, HubSpot, Meta Business Suite, and SEO tools.
- Familiarity with retirement planning, pensions, and tax strategies relevant to educators.
- Excellent copywriting, storytelling, and video marketing skills.
- Understanding of compliance requirements in financial services marketing.
- Strong analytical mindset and ability to make data-driven decisions.
- Open to working night shifts
Requirements
MINIMUM SYSTEM REQUIREMENTS:
- PRIMARY SYSTEM
- Computer Processor: Intel Core i5-6000 (6th Gen or higher) or AMD Ryzen 5 or higher
- Computer Memory/RAM: 8.00 GB
- Computer Operating System: At least Windows 11 64-bit or macOS Ventura
- Headset: Any USB-type headset with noise-cancelling feature
- Camera: Capable of a clear and crisp video output
- BACK-UP SYSTEM
- OPTION 1 (BACKUP SYSTEM):
- Computer Processor: Intel Core i5-6000 (6th Gen or higher) or AMD Ryzen 5 or higher
- Computer Memory/RAM: 8.00 GB
- Computer Operating System: at least Windows 11 64-bit or macOS Ventura
- Headset: Any USB-type headset with noise-cancelling feature (Optional)
- OPTION 2 (POWER SUPPLY - UPS):
- Must be capable of powering your work station for at least 3 hours
- Typically a device with 240Wh or higher will be sufficient
- Must be capable of accepting all the plugs required to maintain the primary device and work environment (device, monitor, modem, cell phone if using as internet backup)
- PRIMARY INTERNET CONNECTION
- DSL / Fiber Connection - Minimum of 100mb/s contracted
- BACK-UP INTERNET CONNECTION
RECOMMENDED SYSTEM REQUIREMENTS
- Computer Processor: Intel Core i7 and i9 Core or Core Ultra or AMD Ryzen 7 or higher
- Computer Memory/RAM: 16.00 GB
- Computer Operating System: At least Windows 11 64-bit or macOS Tahoe
- Headset: Any USB-type headset with noise-cancelling feature
- Camera: Capable of a clear and crisp video output
- BACK-UP SYSTEM
- OPTION 1 (BACKUP SYSTEM):
- Computer Processor: Intel Core i7 and i9 Core or Core Ultra or AMD Ryzen 7 or higher
- Computer Memory/RAM: 16.00 GB
- Computer Operating System: At least Windows 11 64-bit or macOS Tahoe
- Headset: Any USB-type headset with noise-cancelling feature
- Camera: Capable of a clear and crisp video output
- OPTION 2 (POWER SUPPLY - UPS):
- Must be capable of powering your work station for at least 3 hours
- Typically a device with 240Wh or higher will be sufficient
- Must be capable of accepting all the plugs required to maintain the primary device and work environment (device, monitor, modem, cell phone if using as internet backup)
- PRIMARY INTERNET CONNECTION
- DSL / Fiber Connection - Minimum of 500mb/s contracted
- BACK-UP INTERNET CONNECTION
- Minimum of 20mb/s (Cell or wired)
Benefits
RATE AND REWARDS:
- Starting rate is $800 (USD) monthly
- Employment Type: Independent Contractor
- Free Training
- Paid Time Offs
- HMO Coverage
- Optical Rewards
- Performance-Based Increase
- Permanent Work From Home