About GBG
Enabling safe and rewarding digital lives for genuine people, everywhere
We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.
With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.
About the team and role
GBG Documents & Biometrics
The Documents and Biometrics division at GBG is a globally distributed team united by a shared mission to build trusted identity solutions that help organisations verify people and documents with confidence. We are a group of driven, like‑minded individuals who thrive on rolling up our sleeves and tackling complex, real‑world challenges together. Our culture is high‑performance and outcome‑focused, balancing clear accountability with an open, approachable way of working. Curiosity sits at the heart of what we do — we are always inquisitive, continuously questioning how we can improve our products, our ways of working, and the value we deliver to customers around the world.
Senior Product Manager – Identity Verification / Identity Proofing
You will own the commercial success of key Identity Verification capabilities (e.g., document verification, biometrics, liveness, fraud signals, orchestration/routing, APIs/SDKs and no-code configuration). You’ll set strategy, build a defensible roadmap, and drive measurable revenue growth by translating market opportunities into shipped product and compelling propositions.
This is a senior, externally-facing role: you will represent the product with enterprise customers, partners, analysts, and at events—articulating value, differentiation, and ROI with confidence.
What you will do
Product strategy & commercial outcomes
- Define and maintain a clear product strategy aligned to company growth goals (ARR, retention, attach rate, win-rate, margin).
- Identify, validate, and launch commercially attractive use-cases, sectors, and propositions within identity (e.g., regulated onboarding, account protection, high-risk transactions).
- Build and continuously refine pricing/packaging hypotheses and revenue expansion paths (new SKU(s), bundles, tiering, consumption metrics, routing optimisation, partner channels).
Roadmap ownership & prioritisation
- Own the end-to-end roadmap: discovery → definition → delivery → launch → iteration, balancing customer value, revenue impact, risk reduction and delivery constraints.
- Run prioritisation using transparent frameworks (e.g., RICE, WSJF, cost of delay), and ensure decisions are explicitly tied to customer and revenue outcomes.
- Maintain an outcomes-driven backlog with clear problem statements, hypotheses, and acceptance criteria.
Market, customer & competitive intelligence
- Conduct structured discovery: customer interviews, funnel analysis, loss reviews, sales/CS insights, and market scanning to identify growth opportunities and threats.
- Own competitive positioning and differentiation narrative across IDV, including fraud resistance and conversion performance (where measurable).
Business cases & value articulation
- Create business cases for major initiatives (revenue, cost-to-serve, margin impact, delivery cost, risk/compliance, operational load).
- Build customer-facing value stories: conversion uplift, fraud loss avoidance, operational efficiency, compliance enablement, and time-to-integrate.
- Partner with Sales/Commercial to enable revenue: playbooks, value calculators, objection handling, case studies, and pitch narratives.
Go-to-market leadership
- Lead product GTM planning with Marketing, Sales, RevOps, Legal/Compliance and Customer Success (launch readiness, enablement, messaging, roll-out plans).
- Define success metrics and post-launch learning loops (adoption, activation, retention, conversion, false reject/accept rates where applicable).
Stakeholder leadership & external representation
- Represent the product internally and externally through briefings, demos, presentations, and events.
- Confidently engage large/complex customers (security, risk, compliance, engineering, procurement) and navigate senior stakeholder conversations.
- Influence without authority across Engineering, Data/ML, Design, Sales, Customer Success, Security and Compliance.
Vendor/partner & commercial optimisation
- Manage/shape vendor and partner strategy (e.g., orchestration, document/biometric components, data sources), including performance, cost, and routing decisions to optimise success rates and unit economics.
Skills we're looking for
Core skills
- Extensive experience of Product Management experience (B2B SaaS and/or platform/API products preferred).
- Strong, demonstrable experience in Identity Verification / Identity Proofing, including familiarity with document verification and/or biometrics/liveness and common market use-cases.
- Proven ability to own a roadmap, make trade-offs, and deliver meaningful outcomes with cross-functional teams.
- Proven capability in commercial thinking: defining customer value, building business cases, and identifying revenue generation options (pricing/packaging, expansion, new propositions).
- Strong communication skills, including comfort presenting to senior audiences and representing the organisation externally.
- Hands-on experience with modern discovery practices and metrics-driven product management
Preferred / nice-to-have
- Experience with leading Identity Proofing solutions that combine the Optical Processing of Identity Documents and/or Facial Biometrics.
- Experience with platformisation (shared IDV services, configuration/self-serve controls, reusable components).
- Experience with enterprise procurement, security reviews, and regulated onboarding contexts (Financial Services, Gambling, Partner Markets, Telco, Marketplace, Crypto, etc.).
- Familiarity with experimentation, funnel optimisation, and conversion metrics in verification journeys.
- Exposure to ML-supported decisioning, fraud/adversarial thinking, and evaluation metrics (without requiring you to be an ML engineer).
To find out more
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.
Unleash your potential and be part of our mission to power safe and rewarding digital lives.