The Marketing Director will develop strategy, oversee marketing budgets, and manage a team to create brand awareness and revenue growth. You will play an important part in the launch and growth of Kiplinger's new digital subscription offering, making it a unique opportunity to shape a critical revenue stream from the ground up. As Kiplinger continues to evolve as a growing, modern media brand, this is an exciting chance to create meaningful impact across audience growth, product development, and commercial success.
What You'll Do
You will report to the Senior Marketing Director
- Strategic Leadership: Develop comprehensive marketing strategies for all Kiplinger brands (KPF, KWL, KTL, KRR, and KII) that directly align with and achieve our goals. You will be responsible for building, and enhancing Kiplinger brands relevance and marketing efforts.
- Brand and Content Strategy: Work with editorial teams to translate brand heritage and values into emotionally resonant storytelling across channels and campaigns. Develop and implement core brand strategies and manage campaign performance optimization.
- Partnerships & Monetisation Innovation: Develop strategic partnerships and support new revenue streams such as events and memberships.
- Campaign Management: Lead the development of campaigns, ensuring creative concepts are impactful, on-brand, and relevant to the target consumer across multiple platforms.
- Execution Oversight: Manage the creative process internally to bring campaigns to life across all touchpoints, including direct mail, paid and organic social assets, email, websites, ensuring an impactful and cohesive campaign.
- Financial and Operational Management: Manage the marketing budget to ensure maximum return on investment. Plan and monitor important milestones, guaranteeing the delivery of all marketing deliverables.
- Performance Analysis: Analyze campaign performance in-market, using in-depth social listening to identify learnings and propose improvements. Lead interventions and amplification plans to sustain brand heat as campaigns progress.
- Cross-Functional Collaboration: Align marketing initiatives and objectives with sales, product, and operations teams, as well as market and channel teams, to maintain consistent implementation of plans.
Experience That Will Put You Ahead Of The Curve
- Experience: Minimum 10 years with proven experience as a Marketing Director or equivalent senior leadership role working with B2C consumers, subscriptions (non and recurring revenue), finance, brand building, and demonstrable experience of marketing transformation and growth.
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Leadership: Experience leading teams, project manage, and mentor staff.
- Organizational: Able to collaborate with teams that are in different time zones and countries.
- Technical Proficiency: Demonstrated proficiency in Google sheets, slides and analytics tools, such as Google Analytics.
What's In It For You
The expected range for this role is $146,000 - $165,000
As well as more great perks, including:
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programs
- Opportunity to purchase shares in Future with our Share Incentive Plan
Internal job family level Professional 2
This is a Hybrid role from our New York office, working three days from the office and two from home.
Who We Are
We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!
Our Future, Our Responsibility: Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are.
Different perspectives spark ideas, fuel creativity, and push us to innovate. We're building a workplace where we value, respect, and empower everyone to thrive.
When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.
Because a diverse team isn't just good for business. It's the Future.
Find out more about Our Future, Our Responsibility on our website.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
#LI-Hybrid