Who We Are
Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.
Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.
We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.
You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.
Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.
How You Will Make an Impact
Frida is seeking a Packaging Engineer to join our Packaging Engineering team and support the structural packaging development pipeline and broader packaging initiatives. The Packaging Engineer will ideate, design, prototype, and validate new package proposals with an emphasis on aesthetics, performance, and manufacturability. The selected individual will have an eye for design and a mind for creativity.
Responsibilities to include:
- Combining factors of engineering, design, quality, manufacturing, marketing, and transportation, develop packing to support Frida’s new product development (NPD), renovation, and global pipelines
- Provide supportive research, design ideation, and technical assessments for assigned projects, including primary, secondary, and tertiary packaging for retail and ecommerce scenarios
- Generate detailed package dielines, specifications, BOMs, assembly instructions, and associated engineering documents; contributing to Frida’s technical documentation library
- Support & develop to CTQ requirements (Cost, Time, Quality) for all assigned projects
- Work closely with team members across multiple locations & function areas, as well as working with external suppliers toward the successful delivery of projects against businesses requirements
- Ensure safe transport of products by conducting or monitoring appropriate package testing outcomes to mitigate potential risks to quality, function, or consumer experience
- Develop visual presentation materials such as hand sketches, prototype samples, 3D renderings, ISM research, competitive assessments, unboxing journey visuals, and palletization layouts
- Assist in development of streamlined & strategic packaging standards and guidelines for future growth and category expansion
- Maintain knowledge of packaging technologies and trends related to design, materials, and manufacturing machinery / processing
- Using our Kongsberg digital sample making table, prototype & evaluate package proposals, refine for manufacturing, experience, & aesthetic factors. Conduct iterative feasibility and validation tests to prove out proposals
- Generate samples to support internal review gates, executive presentations, and customer sales meetings, assisting in graphic finishing as needed
- Support file management and version control requirements for QMS and Medical device records
- Occasional travel required (approx. once per quarter)
- Other duties as assigned
What You Will Need
- Bachelor's degree in Package Engineering, Packaging Science, or Industrial Design (with emphasis on packaging development)
- 3+ years of experience in developing primary, secondary, and tertiary retail and ecommerce packaging components for consumer goods industries
- Strong creative process, with equal blend of aesthetics and engineering skill set, able to translate ideas to manufacturing-ready specifications
- Strong ability to develop 2D dielines for flexibles, folding carton and corrugated packaging using ArtiosCAD software, and design standards library
- Skilled with 3D rendering of part proposals, package assemblies or studies using Solidworks, ArtiosCAD 3D, or other equivalent 3D software
- Strong problem-solving abilities, judgment and decision-making skills, and ability to communicate sound technical justifications
- Experienced with daily operation of a Kongsberg sample cutting table, using a variety of substrates including but not limited to paperboard, corrugated, and plastic films. Mechanical aptitude and ability to assemble physical prototypes is required
- Experienced in using palletization software like Cape or similar
- Familiar with package manufacturing + print processes, equipment and materials
- Prior work experience in a package design for consumer electronics, medical devices, or lifestyle CPG brands preferred
- Familiar with package testing (ISTA and/or ASTM) methodology, root cause analysis, and CAPA issue resolution
- Working knowledge of Adobe CS (Illustrator, Photoshop)
- Skilled in Microsoft Excel, Powerpoint, Word
- Strong verbal, written and graphic communications skills required. Must be able to present and communicate with internal and outside teams
- Ability to drive multiple projects in unison, from concept to completion, in a fast paced, deadline-driven environment
- Comfortable working in a fast-paced environment and culture
- Self-starter who values collaboration and feedback
Who You Will Work With
Frida is an organization that values collaboration and community. As the Packaging Engineer, you will work closely with Packaging Engineering, Production Art, Product Development, Mechanical Engineering, Sourcing, Reliability, Global Suppliers.
Our Ways of Working
Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Why You Will Love Working at Frida
- Robust health benefits including:
- Comprehensive medical, vision, and dental plans
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
- FSA & HSA
- 401k matching up to 4% with immediate vesting.
- Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
- Flexible paid pregnancy and parental leave.
- Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
- Dog friendly office - feel free to bring your best buddy with you to work!
- Learning & development opportunities for professional and personal growth
- Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
- Exclusive employee product discounts.
EEO
Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Privacy Policy
By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy
Agency and Third-Party Submissions
Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.
Fraud Disclaimer
Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.