SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.
Mission:
As a Senior Influencer Marketing Specialist, you will independently manage end-to-end influencer marketing campaigns across key accounts. You will work with both micro and macro influencers and collaborate with internal and external stakeholders to ensure results-driven, trend-setting campaigns.
Job Functions:
Strategic Campaign Development: Receive briefs and work collaboratively with L'Oréal and Samy teams to develop high-level strategic and creative campaign proposals.
Influencer Selection and Management: Identify and select the best influencer profiles, create detailed content calendars, and ensure content meets high-quality standards and requirements.
Campaign Performance Oversight: Supervise daily campaign performance, making strategic adjustments to maximize results.
Event Coordination: Provide leadership and support during events and brand activations, ensuring seamless coordination between influencers and the brand.
Cross-functional Collaboration: Partner closely with the booking and data teams to innovate negotiation strategies, identify market trends, and generate comprehensive post-campaign reports.
Problem Resolution: Lead the resolution of any issues during campaign execution, demonstrating a proactive and strategic approach.
Results Analysis and Reporting: Aggregate influencer results, develop insights, and identify valuable opportunities for the client, working with the data team for enhanced social listening perspectives.
Legal and Financial Management: Oversee all legal and financial matters related to assigned brands, ensuring compliance and efficiency.
Workflow Enhancement: Continuously identify and propose improvements in the workflow between the brand, agency, and influencers.