SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.
As an Influencer Marketing Specialist / Account Executive at SAMY, you will play a key role in leading influencer-driven campaigns from strategy to execution. You will transform brand briefs into impactful influencer activations, ensuring cultural relevance, creative excellence, and measurable performance. This role requires a strategic mindset, strong analytical capabilities, and deep knowledge of social platforms and influencer ecosystems.
Translate client briefs into high-level influencer marketing strategies and creative campaign proposals.
Collaborate with strategy, creative, and account teams to define campaign objectives, KPIs, and storytelling angles.
Ensure influencer activations align with brand positioning and audience insights.
Identify, evaluate, and select relevant influencer profiles across platforms (Instagram, TikTok, YouTube, and emerging channels).
Build and manage influencer shortlists based on audience fit, engagement quality, and brand alignment.
Develop detailed content calendars and oversee content production to ensure consistency, quality, and compliance.
Monitor daily campaign performance and optimize based on real-time insights.
Ensure timely delivery of influencer content across all campaign phases.
Identify opportunities to enhance engagement, reach, and conversion performance.
Support influencer participation in brand activations, events, and experiential campaigns.
Coordinate logistics and ensure smooth collaboration between influencers, brands, and production teams.
Work closely with booking, strategy, and data teams to improve negotiation processes and campaign efficiency.
Leverage social listening and insights to identify cultural trends and influencer opportunities.
Contribute to post-campaign analysis and reporting with actionable insights.
Aggregate influencer performance data and campaign results.
Deliver clear and insightful reports highlighting learnings, ROI, and optimization opportunities.
Translate data into strategic recommendations for future campaigns.
Oversee influencer contracts, usage rights, and compliance requirements.
Support budget tracking and ensure financial accuracy across campaigns.
Continuously improve internal processes between brand teams, influencers, and agency stakeholders.
Propose innovative approaches to influencer selection, content production, and campaign measurement.