Freebird® is a 9-figure DTC brand serving over 2 million customers and redefining shaving for the modern consumer. We’ve built a strong acquisition engine and scaled rapidly, and now we’re looking for a leader to own what happens after the first purchase.
This role owns the entire subscriber business, from retention and churn to customer experience and lifetime value. It’s not just lifecycle marketing or customer support. It’s about building a system that turns customers into long-term, high-value subscribers and drives sustainable, profitable growth at scale.
Own and scale Freebird’s post-purchase experience to maximize subscriber lifetime value.
Every part of the journey, from onboarding to renewal to long-term engagement, should drive higher retention, stronger engagement, and more revenue per subscriber.
Your mandate is simple: turn customers into long-term, high-value subscribers.
Subscriber Retention & LTV - Own the health and growth of the subscription business.
Customer Journey Optimization - Redesign the full lifecycle experience.
Subscriber Revenue Growth - Increase the value of each subscriber.
Lifecycle & Experimentation - Build a system of continuous improvement.
Loyalty & Customer Value Programs - Deepen customer relationships.
Customer Intelligence - Define how the business understands its customers.
Within 12 to 18 months:
The subscription business becomes stronger, more profitable, and more resilient.
Requirements
We are looking for a subscription operator, not a lifecycle marketer.
• Experience leading retention or lifecycle strategy in a DTC subscription business with 300K+ subscribers
• Deep understanding of retention curves, churn drivers, and LTV modeling
• Experience improving save rates, win-back performance, and subscriber tenure
• Strong experimentation mindset across lifecycle and CX
• Experience leading retention and lifecycle teams, with exposure to customer support (CX a plus)
• Ability to connect customer behavior to business outcomes
You should:
• Think in retention curves, churn moments, and cohort LTV
• Focus on subscriber economics, not just campaigns
• Be equally strong in strategy and execution
• Operate with ownership of the subscriber business
Benefits
If you think in churn curves, retention drivers, and lifetime value, and want to build a system that turns customers into long-term revenue, we want to talk.