The Shopper Marketing Manager is responsible for turning brand demand into purchase at the point of sale. This role sits at the intersection of brand, retail, and growth developing strategies and programs that influence shoppers in the moments that matter most.
You will own the execution of high-impact retail and digital programs that drive conversion at retailer partners and bring the brand to life where customers are making purchasing decisions.
This role requires both strategic thinking and hands-on execution across retail media, in-store programs, retailer.com pages, promotions, and merchandising.
What You’ll Own
Retail & Shopper Strategy
- Develop and execute shopper marketing strategies across key retail accounts.
- Build programs that drive conversion at shelf, online PDPs, and retailer media networks.
- Partner with retail team and digital team to support key retailer launches and initiatives.
Retail Media & Digital Shelf
- Plan and manage retail media programs (Walmart Connect, Target Roundel, Instacart, Aisle, etc.).
- Optimize digital shelf presence including PDP content, store locators, images, A+ content, and retailer landing pages.
- Track and improve conversion performance across retailer.com platforms.
Promotions & Merchandising
- Plan promotional calendars in partnership with sales and finance.
- Develop merchandising concepts including endcaps, displays, and retail activations.
- Ensure promotional programs are aligned with brand positioning and margin goals.
Retail Launches & Programs
- Support new retail launches with strong shopper programs and storytelling.
- Develop toolkits and marketing support for retail partners.
- Create cross-channel campaigns that support both brand awareness and retail sell-through.
Performance & Insights
- Track performance of shopper marketing initiatives and optimize programs over time.
- Analyze retail media, promotional performance, and in-store execution data.
- Translate insights into actionable recommendations for sales and marketing teams.
What Success Looks Like
- Strong retail sell-through and velocity across key accounts
- High-performing PDPs and digital shelf presence
- Retail media programs that drive efficient conversion
- Seamless collaboration between retail, brand, and digital teams
- Retail partners that view our brand as a best-in-class marketing collaborator
Requirements
What We’re Looking For
- 3-5 years experience in shopper marketing, retail marketing, or trade marketing
- Experience working with retail media networks and retailer.com ecosystems
- Strong understanding of CPG retail dynamics and shopper behavior
- Experience managing cross-functional initiatives across marketing and sales
- Highly organized and comfortable managing multiple retail programs simultaneously
- Analytical mindset with ability to translate data into actionable insights
Bonus Experience
- Experience working with emerging CPG brands or high-growth startups
- Familiarity with Walmart, Target, Kroger, and Instacart ecosystems
- Experience launching new products into retail
- Experience working closely with sales teams and retail buyers
Why This Role Matters
Shopper marketing is where brand demand turns into real revenue. This role ensures that when a shopper encounters our brand, whether online or in-store, the experience is compelling, clear, and conversion-ready.
You will play a key role in helping the brand win at the shelf, on the digital shelf, and everywhere shoppers are making decisions.
Benefits
Competitive Salary
Quarterly Bonuses
Monthly Health Stipend
Health Benefits
Generous PTO