(External Growth & Cultural Leverage)
Location: US-based (remote friendly)
Reports to: VP of Brand or CMO
Works closely with: Social, Creative, Growth, Legal, Finance
Role Summary
The Brand Partnerships Manager is responsible for unlocking external attention, credibility, and distribution through creators, brands, and cultural partners. This role owns partnerships end-to-end—from identifying the right partners, to structuring deals, to launching and scaling what works.
This is a commercial, relationship-driven role, not a brand governance role.
What You’ll Own
- Identify and develop high-leverage partnerships with:
- Creators (long-term, not one-off UGC)
- Complementary brands
- Communities, events, and cultural platforms
- Pitch, negotiate, and structure partnership deals:
- Revenue share
- Affiliate / code-based
- Co-branded launches
- Content swaps
- Own partner lifecycle:
- Outreach → close → launch → optimize → renew
- Build repeatable partnership playbooks (what scales vs. one-offs)
- Coordinate internally to bring partnerships live:
- Creative briefs
- Launch calendars
- Distribution plans
- Track performance and ROI of all partnerships.
Requirements
Success Looks Like
- Partnerships drive incremental reach and revenue
- Clear ROI by partner and format
- Faster time-to-launch
- A growing roster of trusted, repeat collaborators
- Partnerships feel culturally aligned, not transactional
Metrics You’ll Be Measured On
- Incremental revenue / CAC efficiency
- Partner LTV
- Deal conversion rate
- Time from intro → live
- Renewal and expansion rate
You’re a Great Fit If You…
- Have 4–8 years experience in partnerships, creator strategy, or BD
- Are comfortable pitching, negotiating, and closing deals
- Understand how creators and brands actually make money
- Can balance relationship-building with commercial rigor
- Are proactive, outbound, and not afraid of rejection
- Know when something is on-brand vs. just popular
Not This Role
- You are not the brand police
- You do not own visual identity or messaging consistency
- You are not a passive “inbound requests” manager
Benefits
- Competitive salary and performance-based bonuses
- Health, dental & vision insurance (75% employer)
- 401K Match (80% matching)
- Unlimited PTO
- Remote work flexibility (if applicable)
- Annual wellness and professional development stipend
- Opportunity to work with a dynamic team in a high-growth environment