Job Title: Brand Marketing Manager/Director
Location: Scottsdale, AZ (Hybrid or Remote options available)
Employment Type: Full-Time
Position Overview
The Brand Marketing Manager will be responsible for developing and executing creative campaigns, partnerships, and brand-building initiatives that drive awareness, trust, and long-term loyalty. This role will oversee brand messaging, manage cross-channel marketing efforts, and work closely with internal creative, content, and performance teams to ensure a cohesive and compelling brand presence across all customer touchpoints.
Key Responsibilities
- Lead the development of integrated brand campaigns across digital, social, influencer, and offline channels.
- Plan and execute partnership initiatives that elevate the brand and reach new audiences (e.g., influencers, media, co-branded campaigns).
- Take responsibility for consistency of brand voice, messaging, and visual identity in collaboration with creative and design teams.
- Oversee content strategy for brand storytelling across paid, owned, and earned media.
- Collaborate with performance marketing to ensure brand consistency and lift within paid channels.
- Analyze brand metrics (awareness, sentiment, engagement) and use insights to optimize strategies.
- Partner with product and CX teams to align brand messaging with customer experience.
- Monitor industry trends, competitor activity, and cultural moments to keep the brand relevant and differentiated.
Qualifications
- 4–6+ years of experience in brand marketing, campaign management, or strategic communications in a consumer product environment; wellness/health experience a plus.
- Strong portfolio of successful brand campaigns or partnerships.
- Excellent project management skills with experience leading cross-functional initiatives.
- Strong storytelling and creative brief writing skills.
- Deep understanding of the paid, owned, and earned marketing ecosystem and KPI’s related to distinct marketing tactics.
- Strategic thinker with a creative mindset and data-informed approach.
- Exceptional communication and collaboration skills.