Senior Product & Brand Designer II (IC5)

About the Role

Dispel builds secure remote access for critical infrastructure: utilities, manufacturing plants, and essential services that keep modern life running. Our customers operate in high-stakes environments where reliability, security, and clarity all matter. Design is how we earn their trust, both in the product they use every day and in how we present ourselves to the market.

We are an AI-first company, and that shapes how the design team works. AI tools are part of our daily craft, not a side experiment, and we expect everyone here to use them to ship more and ship better. The designers who thrive at Dispel have already built AI into how they design, research, and produce.

We are also a company of builders. Designers at Dispel do not throw mockups over the wall. You ship. You prototype in code when it is faster than Figma. You build interactive proofs instead of static comps. You fix the spacing in the PR yourself rather than filing a ticket. The line between design and engineering is intentionally blurry, and we hire people who are comfortable on both sides of it.

As a Senior Product & Brand Designer II (IC5), you will work across the entire product and across the brand and web platform, splitting your time roughly evenly between the two. This is a senior hybrid IC role for someone who has already proven they can drive design at depth on both sides. You will execute within the systems set by our Staff Brand & Web Designer and Staff Product Designer, extending those systems with precision and bringing your own craft to bear on whatever the company needs next.

You will partner closely with the Chief Design Officer, the Staff Brand & Web Designer, the Staff Product Designer, senior PMs, and engineers. You move between the dashboard and dispel.com, between a complex workflow problem and a campaign system, without losing craft on either.

Requirements

Product Design

• Lead end-to-end design across the product, including the admin dashboard, native applications, and core platform workflows. Move between problem areas as priorities shift.
• Build, do not just mock. Use AI to generate working prototypes, test ideas in real code, and ship explorations that engineers can pick up and run with.
• Use AI to compress the discovery cycle: synthesize research, generate variations, pressure-test flows, and validate concepts in hours instead of weeks.
• Partner with PMs and engineering leads to navigate technical constraints (networking, identity, secure access) and make informed trade-offs.
• Work within the product design system. Apply patterns, surface gaps, and propose refinements through critique and review rather than acting unilaterally.
• Drive accessibility improvements in the work you ship, working toward WCAG-aligned patterns and inclusive design.
• Contribute to roadmap planning with a design perspective grounded in what users actually need.
• Review developed work to make sure implementation matches design. Close gaps with engineering directly, in code where appropriate.

Brand & Web Design

• Work across the full brand and web surface, from dispel.com to campaigns to events to internal communications. Move between projects as Marketing and the company need.
• Operate AI as core production infrastructure. Run prompt libraries, custom workflows, and your own tooling to scale brand output without dropping the quality bar.
• Execute within the brand system led by our Staff Brand & Web Designer. Extend it with taste and precision, propose evolutions through critique and review, never drift unilaterally.
• Lead substantial sections of dispel.com end-to-end: information architecture, design, motion, and shipped implementation. Comfortable working in the codebase, not just handing off designs.
• Produce pixel-perfect brand assets across channels: campaign visuals, conference materials, signage, tear sheets, whitepapers, presentations, digital ads, and complex event experiences (booth environments, screen choreography, swag, collateral suites).
• Contribute to brand libraries: components, patterns, usage documentation.
• Build motion and interactive systems (Rive, micro-interactions, shader work, generative effects) and produce short-form video for campaigns, social, and event recaps. We want builders who treat the web as a canvas, not a template.
• Partner with SEO leads on information architecture, content modules, and measurable performance outcomes.

What We're Looking For

• 8+ years of design experience with demonstrated range across both product design and brand/web design. A portfolio that holds up on both axes at a senior level, not strong at one and passable at the other.
• AI fluency as table stakes. You already use Claude, ChatGPT, Cursor, Figma AI, Midjourney, v0, or similar tools daily. You can articulate which tool you reach for, when, and why. You have opinions about prompts and workflows.
• A builder mentality. You ship in code when it is the right move. You have shipped websites, prototypes, or product features yourself, end to end. You do not need an engineer to validate a concept.
• Track record of working at depth across multiple product surfaces and brand surfaces, not just one corner of either.
• Strong ability to work within design systems set by others: applying them with discipline, extending them through proposal and critique, and resisting the urge to fork.
• Relentless attention to detail: spacing, alignment, color, hierarchy, production quality.
• Working comfort with HTML, CSS, JavaScript, and React. We expect designers at this level to read and write code, not just inspect it.
• Working knowledge of motion design and video editing. Comfortable building interactive assets in Rive or similar, creating micro-animations, and editing short-form video.
• Proficiency with Figma, Adobe Creative Suite, and a modern CMS (Framer, HubSpot, or similar).
• Strong communicator who can align across engineering, product, marketing, and leadership in a remote-first setting.
• Bias toward shipping. You would rather get something rough out the door this week and iterate than polish in private for a month.

Bonus Points

• You have shipped substantial production code (React, Next.js, Tailwind, or similar) on a real product or marketing site.
• You have built your own AI tooling: custom GPTs, agents, prompt pipelines, Cursor rules, Figma plugins, Rive workflows, anything that makes you faster.
• Working knowledge of shader-based or creative coding tools (Three.js, Paper.js, Unicorn Studio, GLSL, or similar) for generative and interactive visual effects.
• Experience with high-security, compliance-sensitive, or infrastructure platforms.
• Background modernizing legacy products through systematic design evolution.
• Experience producing complex event and experiential design (booth environments, large-format installations).
• Familiarity with OT/ICS environments or industrial contexts.
• A side project, indie product, or personal site that shows what you build when nobody is asking.

Benefits

• $135-151K base
• Performance bonus eligible
• Equity eligible
• 401(k) with company match
• Unlimited PTO
• Parental leave
• Flexible schedule
• Health, dental, vision, disability, and life insurance
• A remote-first culture with an optional office in Brooklyn, NY
• A team that treats AI and code as part of the design toolkit, not a threat to it
• Real space to grow your craft on both sides of design

Dispel is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. We are committed to building a diverse team and encourage applicants from all backgrounds to apply.