Marketing and Events Coordinator

About the role

Based at our Wilmington, NC headquarters, the Marketing and Events Coordinator plays a key role in elevating the Anza brand and supporting the execution of our marketing strategy. This position blends hands-on marketing execution with coordination of traditional event logistics.

The ideal candidate is highly organized, tech-savvy, detail-oriented, and capable of managing multiple fast-moving initiatives. This role works cross-functionally to ensure all marketing and event activities align with company objectives and deliver measurable impact.

What you'll do

• Support ongoing development and enhancement of the Anza brand through analytics-driven insights, and in-person events.
• Assist in planning and executing marketing campaigns across traditional channels.
• Coordinate creation of marketing assets—including brochures, presentations, event collateral, and web content—ensuring brand consistency.
• Execute email marketing campaigns, including list segmentation, copy development, deployment, and performance reporting.
• Update and maintain the corporate website and social media channels.
• Manage the marketing asset library and ensure content is current, accurate, and compliant.
• Track and report on campaign performance, including engagement metrics, traffic trends, and lead generation.
• Lead planning and execution of company events such as conferences, trade shows, webinars, internal meetings, and client events.
• Manage event logistics, including venue selection, vendor negotiations, contracts, catering, AV setup, and onsite coordination.
• Develop and manage event budgets, ensuring all activities stay within approved financial parameters.
• Collaborate with internal teams to ensure effective event presence and messaging.
• Create event promotional plans in partnership with the Customer Success team to drive attendance and engagement.
• Conduct post-event analysis, reporting on ROI, lead capture, attendance metrics, and participant feedback.

Qualifications