Company Overview
DeepHealth, a RadNet company, is focused on delivering AI-powered solutions that improve population health, optimize radiology workflows, and drive earlier detection of disease. Our portfolio spans breast, lung, brain, prostate, and thyroid imaging AI, deployed across enterprise imaging platforms and large screening programs.
Job Summary
The MarComm Specialist executes integrated marketing campaigns that bring product and brand priorities to life across channels and audiences. Working across Product Marketing, Brand, Communications, Channels, Digital & Growth, and Commercial, this role plans and delivers campaign components — from briefs to assets to activation — translating approved strategy into in-market execution. Applies full professional knowledge of marketing principles and practices to adapt existing approaches, resolve campaign challenges, and ensure consistent messaging, quality, and timing across touchpoints to drive pipeline contribution and regional activation.
Essential Duties and Responsibilities:
• Contribute to the definition of campaign priorities across the portfolio, informing decisions on focus areas, sequencing, and effort allocation across products and solutions.
• Translate GTM priorities into campaign plans with clear target audiences, themes, and activation approach.
• Execute campaign direction in alignment with Product Marketing and Brand, ensuring coherence in market.
• Support regional activation and events integration in the EU, contributing to field marketing execution.
• Structure campaign components that connect initiatives across products, solutions, and audiences into cohesive programs.
• Manage end-to-end campaign execution, delivering program structure, core assets, and activation approach in line with agreed strategy.
• Translate campaign strategy into clear content briefs, defining the narrative angle, asset types, and sequencing Communications and Content needs to execute.
• Build campaign assets (narratives, messaging toolkits, flagship content) that support execution across teams.
• Maintain messaging consistency across channels, regions, and touchpoints.
• Deliver campaign-specific sales enablement: messaging frameworks, campaign toolkits, and assets that support deal progression.
• Support in-market impact — aligning with Commercial on pipeline priorities, equipping regional teams for activation, and connecting program execution to revenue outcomes.
• Coordinate events and field marketing as components of broader campaign programs.
• Coordinate cross-functional campaign delivery in line with agreed strategy and priorities — partnering with Product Marketing, Brand, Content, Channels, and Digital & Growth to ensure all components come together as a unified program.
• Support stakeholder alignment across functions, contributing to shared understanding of campaign priorities, timelines, and dependencies before execution begins.
• Track success metrics tied directly to pipeline and revenue outcomes.
• Monitor performance across channels and funnel stages with clear visibility into campaign impact.
• Use performance data to optimize campaigns in-flight and sharpen future execution.
• Report campaign results with a clear view of commercial contribution.
PLEASE NOTE: This is not an exhaustive list of all duties, responsibilities and requirements of the position described above. Other functions may be assigned and management retains the right to add or change duties at any time.