Product Innovation & Fresh Range Development Manager
We are seeking a passionate and commercially driven Product Innovation & Fresh Range Development Manager to join our Food Innovation Team.
This exciting role will focus on shaping, developing and evolving fresh food ranges for convenience retail customers across Ireland. The successful candidate will play a key role in identifying emerging food trends, developing innovative product concepts, and delivering scalable fresh food solutions across our retail brands.
Working across cross-functional teams, this role will lead the development and rollout of new fresh food ranges and concepts — from insight and ideation through to in-store execution — ensuring our retail partners deliver best-in-class fresh food experiences that drive sales, profitability and customer loyalty.
This position offers a unique opportunity to influence the future direction of fresh food within convenience retail while working in a fast-paced, commercially focused environment.
Key Responsibilities
• Lead the development and evolution of fresh food ranges across BWG retail brands, ensuring they remain competitive, commercially strong and aligned with customer needs.
• Identify and translate consumer trends and market insights into innovative food concepts and scalable retail solutions.
• Manage product and range development projects from concept to multi-store rollout, including trials, financial evaluation and post-launch review.
• Collaborate with internal teams including Commercial, Retail Operations, Marketing, and Supply Chain to deliver successful product launches and initiatives.
• Develop and grow strategic partnerships with fresh food concessions and franchise operators.
• Support retail partners in delivering best-in-class in-store execution across fresh food departments.
• Design and deliver training programmes, workshops and learning resources to support store teams in implementing new food concepts.
• Maintain and continuously improve core fresh food ranges, ensuring quality, consistency and strong commercial performance.
• Lead improvements in packaging, labelling and product presentation to enhance customer appeal and operational efficiency.