EUROSPAR Brand Manager
Reporting to the Marketing Manager at BWG Foods, the Brand Manager will have responsibility for implementing specific areas as outlined in the annual EUROSPAR marketing plan in a manner that contributes to the growth and development of the brand.
Key responsibilities of this role include:
Develop and implement local marketing activity programmes as required, to help the development and growth of individual EUROSPAR stores, existing and new
Build on success of the Local Marketing Toolkit and maintain the EUROSPAR website
Co-ordination of product, consumer and cyclical promotions
Drive the continued success of EUROSPAR’s Supereasy Rewards programme and App by maximizing shopper insights data and delivering a programme of innovative marketing activity
Develop, implement and manage all EUROSPAR’s Social Media activity, including working closely with 3rd party agencies and managing an annual budget
Manage partnership with SocioLocal for EUROSPAR stores including store recruitment, training, uploading content and local support to maximise Retailer Success
Drive growth and development of the Own Brand Range including new packaging, promotional and marketing campaigns
Support the Marketing Manager in development and implementation of a strong programme of community activity including CSR and Sponsorship campaigns
Responsible for the management and implementation of the EUROSPAR Responsible Retailing programme working closely with the BWG Foods ESG Manager
Work with internal functions where appropriate, such as Trading, Retail Development, Retail Advisory Services, Operations, Finance and IT to ensure that marketing goals are being achieved