Since launching in Kuwait in 2004, talabat, the leading on-demand food and Q-commerce app for everyday deliveries, has been offering convenience and reliability to its customers. talabat’s local roots run deep, offering a real understanding of the needs of the communities we serve in eight countries across the region.
We harness innovative technology and knowledge to simplify everyday life for our customers, optimize operations for our restaurants and local shops, and provide our riders with reliable earning opportunities daily.
Here at talabat, we are building a high performance culture through engaged workforce and growing talent density. We're all about keeping it real and making a difference. Our 6,000+ strong talabaty are on an awesome mission to spread positive vibes. We are proud to be a multi great place to work award winner.
Role Summary
We are hiring a Chief Marketing Officer to operate as an enterprise growth architect, reporting directly to the CEO. The CMO will own the brand and growth agenda across all markets, shaping foundational strategy, defining structural affordability levers, influencing product priorities, and delivering measurable commercial impact.
This role requires true ownership of the brand, deepening and harmonising its meaning and purpose, and deliberately shaping the customer experience across markets. The CMO will align marketing tightly with the operating model, lead a clear affordability and growth strategy, and drive radical improvements in ROI and accelerated growth. Success demands a combination of uncompromising, data led performance discipline and the heart and vision to elevate the brand and customer experience.
What's on your plate
Brand
- Define and own the enterprise brand vision end to end across all markets.
- Clarify and harmonise what the brand stands for and what it means to customers.
- Elevate positioning beyond price and promotion to drive emotional connection and long-term differentiation.
- Lead breakthrough, tier-1 campaigns from strategic intent through execution.
- Ensure brand coherence while maintaining market relevance.
- Raise creative and execution standards across markets and agency partners.
Growth (CRM, Pricing, Performance)
- Own the enterprise growth strategy with full accountability for profitable customer expansion across markets.
- Define and lead the end to end affordability agenda, identifying structural levers and translating them into product and commercial priorities.
- Build and scale a best in class CRM engine across acquisition, lifecycle and retention for the core customer base.
- Own company wide pricing and promotions architecture, ensuring disciplined test & learn execution.
- Drive measurable step change improvements in marketing ROI and capital efficiency.
- Embed analytics, experimentation and performance management as core operating principles across markets.
- Align growth strategy tightly with the operating model to ensure scalable execution.
talabat Pro
- Own the subscription growth engine across markets.
- Drive structural improvements in subscriber conversion, retention and lifetime value.
- Strengthen churn management and renewal performance through rigorous cohort analysis.
- Partner with Product and Commercial teams to continuously enhance the premium value proposition.
- Ensure clear performance tracking and accountability for subscription economics.
Campaign Planning & Media
- Set media strategy and allocate budgets across countries and channels with strict ROI discipline.
- Lead continuous optimisation through structured testing and performance tracking.
- Elevate agency accountability and execution standards.
- Ensure disciplined capital allocation aligned with growth priorities.
Partnerships
- Oversee talabat’s partnership vertical, defining a high-growth strategy that balances consumer centricity with financial sustainability.
- You will empower your team to secure high-value partnerships while collaborating with Product and Tech to build the features and levers required to fuel growth.
- This role owns the full lifecycle, from strategic direction and budget governance to championing cross-functional execution.