Role Summary
Own and accelerate growth for talabat Bahrain across Food (Restaurants) and Q-Commerce (QC) by driving ROI-positive campaigns, an always-on seasonal calendar, and best-in-class lifecycle marketing. You’ll grow MAU, acquire and reactivate users, and generate demand through sharp customer segmentation, data-driven CRM, and performance marketing—while coaching a high-performing team.
Key Responsibilities
Campaigns & Seasonal Calendar
Plan and execute the Food & QC annual seasonal calendar (Ramadan, Back-to-School, National Days, sports moments, etc.) with clear hypotheses, budgets, and ROI targets.
Build campaign playbooks and A/B tests (offers, creatives, channels, landing flows) to improve conversion and basket size.
ROI & Performance Management
Own channel mix, budgets, and forecasts across paid, owned, and earned; optimize for ROAS, CAC, LTV, payback period, and voucher efficiency.
Implement rigorous post-mortems and incrementality measurement (geo-tests, holdouts).
Customer Segmentation
Define actionable segments (new, dormant, high-value, category explorers, QC-first, etc.) and design journeys to improve activation, frequency, and retention.
Partner with Analytics to build cohorts and propensity models for upsell/cross-sell (e.g., Food → QC).
CRM / Lifecycle Marketing
Own CRM strategy and execution (push, in-app, email, SMS, WhatsApp), including journey orchestration, triggers, and personalization.
Manage creative/offer testing and guardrails (fatigue, opt-outs, send time).
MAU Growth & User Acquisition
Scale app installs and re-installs via performance channels (Meta, Google UAC, TikTok, Snap), OEM/app stores, affiliates, and partnerships.
Align paid with ASO and on-site conversion optimizations to lift install-to-order rates.
Demand Generation
Launch category and merchant-led programs (new store launches, exclusives, bundles, subscriptions) to stimulate orders and GMV.
Collaborate with Sales, tMart, and Local Stores to match demand spikes with supply and last-mile readiness.
Team Leadership
Lead, coach, and develop 2 Senior Specialists.
Compliance & Brand
Ensure data privacy, consent management, and anti-spam compliance; uphold brand guidelines and safety standards.