As we continue to grow, we are expanding our Product Marketing team with a Product Marketing Manager who can help bring our solutions to market, sharpen our messaging, support revenue teams, and turn customer, market, competitive, and AI-driven insights into action.
The Role
The Product Marketing Manager will help shape how Assent positions, launches, and sells key solutions across our supply chain sustainability platform.
This role is ideal for a strong product marketer who enjoys turning complex ideas into clear, compelling stories. You will work across Product, Sales, Customer Success, Demand Generation, Content, and Enablement to create messaging, go-to-market plans, sales materials, and market insights that help Assent compete and win.
You do not need to be a regulatory expert to succeed in this role. You should be curious, commercially minded, comfortable learning complex topics, and able to translate technical or specialized information into messaging that customers and revenue teams can easily understand.
AI will be an important part of how this role works. You will use AI-enabled tools and workflows to improve research, insight generation, competitive analysis, content development, win-loss analysis, and go-to-market execution
What You’ll Do
Solution Positioning & MessagingDevelop and refine clear, compelling positioning and messaging for Assent solutions across supply chain sustainability, compliance, responsible sourcing, and related areas.
Translate product capabilities, market trends, and customer challenges into value propositions that resonate with different buyer and user audiences.
Go-to-Market Strategy & Execution
Support go-to-market planning for new product capabilities, solution updates, regulatory changes, and commercial initiatives.
Partner with Product, Sales, Demand Generation, Content, Customer Success, and Enablement to activate messaging across launches, campaigns, and sales motions.
AI-Enabled Product Marketing
Use AI tools to improve research, competitive intelligence, messaging development, content creation, win-loss analysis, and customer insight synthesis.
Identify opportunities to make product marketing workflows more scalable, efficient, and actionable through AI-enabled insights.
Market & Competitive Intelligence
Monitor customer needs, market trends, competitor activity, and industry developments relevant to Assent’s solutions.
Synthesize insights from win-loss analysis, customer conversations, sales feedback, and AI-enabled research into actionable recommendations for Product, Sales, and Marketing.