Manager, Retail Media Agency & Operations

Job Description

We’re on a journey to transform our eCommerce Marketing organization using data, partnerships, agility, technology, and best-in-class talent to achieve our long-term growth ambitions. Retail Media is a core function to enable this transformation. As the digital landscape continues to evolve, we’re looking for data driven, entrepreneurial-minded, and consumer-obsessed media experts to help us on this journey.

The Manager, Retail Media Agency & Operations role serves as the central owner of Kraft Heinz Retail Media Agency & Operating model – driving best-in-class execution through partnerships while aligning internal teams on a cohesive, cross-channel retail media strategy & ways-of-working. The position requires a candidate that is a strong influencer, strategic thinker, self-starter, and change maker. The individual is hungry to learn, redefine, and is comfortable with change, ambiguity, and rapid industry growth.

Essential Functions & Responsibilities:

• Own the end-to-end relationship with external Retail Media agency including scope, ways-of-working, & accountability
• Create routines with Retail Media agency to account for excellence in Budget Management tied to overarching performance
• Ensure alignment of priorities, timelines, project delivery, & performance expectations with Retail Media agency
• Define & implement a standardized Retail Media operation model across internal Kraft Heinz teams to improve cross-functional collaboration (i.e. Marketing, Sales, eCommerce, Finance)
• Build scalable processes across budgeting, reporting, billing, campaign workflows, and measurement to reduce fragmentation and increase speed to market
• Partner with BUs & eCommerce to translate business priorities into Retail Media strategies
• Aggregate complex media strategy and performance into clear, actionable insights tailored for different audiences, including senior leadership
• Provide regular updates to leadership and key stakeholders on retail media performance, capabilities, learnings, and future opportunities
• Help shape the long-term retail media capability roadmap (tools/tech, talent, processes, measurement, and partnerships)

Expected Experience & Required Skills:

• 5+ years of experience in Retail Media, Commerce/eCommerce, Shopper Marketing, and/or Digital Media (CPG and/or retail experience preferred)
• Direct experience managing media agencies or retail media partners, including scope setting, KPI definition, and performance management
• Extensive media operations understanding (budgeting, reporting, billing, governance)
• Proven ability to align multiple stakeholders with competing priorities through influence and structured ways of working
• Ability to identify & implement new ways-of-working to inform broader structure and processes
• Strategic Thinking & Executional balance to connect media to business goals (sales, share, growth)
• Experience working with Retail Media Networks (e.g. Walmart Connect, Amazon Advertising, Kroger Precision Marketing, etc.)
• Media strategy / buying experience in retail or digital media specifically preferred
   

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$104,200.00 - $130,200.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Employee's Home - Geo

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.