Website Digital Content Coordinator

Capital Health is the region's leader in providing progressive, quality patient care with significant investments in our exceptional physicians, nurses and staff, as well as advanced technology. Capital Health is a dynamic health care resource accredited by the DNV that includes two hospitals, an outpatient center, satellite ED, and an expansive network of primary and specialty care. Capital Health Medical Group is made up of more than 600 physicians and other providers who offer primary and specialty care, as well as hospital-based services, to patients throughout the region.

Capital Health recognizes that attracting the best talent is key to our strategy and success as an organization. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we can attract the best candidates.

The listed pay range or pay rate reflects compensation for a full-time equivalent (1.0 FTE) position. Actual compensation may differ depending on assigned hours and position status (e.g., part-time).

Pay Range:

Scheduled Weekly Hours:

Position Overview

SUMMARY:

The Website Digital Content Coordinator maintains the daily presence of Capital Health across all web, email and social media platforms. This role manages high-quality digital content to ensure healthcare consumers can easily find and access care information, serves as a multimedia creator and executes email campaigns to drive community engagement. The role also monitors SEO and site health and ensures inclusive communication by translating content for Spanish-speaking audiences and assisting with community-focused digital education programs.

ESSENTIAL FUNCTIONS:

• Execute regular content updates across all Capital Health websites to ensure information is accurate and current
• Maintain online business listings and physician directory profiles to improve local search visibility and patient access
• Assist with the optimization of website content, metadata and site structure to enhance search engine (SEO) and generative engine (GEO) performance
• Assist with tracking and reporting on digital asset performance to provide insights into user behavior and marketing effectiveness
• Develop and launch email marketing campaigns designed to increase community engagement and service conversions
• Partner with leaders to produce short-form videos, handling all phases of production, including development, filming, editing and uploading the final product
• Capture professional photography at hospital events and services for use in marketing and public relations materials
• Translate digital and email content into Spanish to ensure accessibility for a diverse patient population
• Monitor and respond to social media inquiries and messages sent in Spanish to maintain inclusive community relations
• Collaborate with the Community Health Education team to manage and promote online digital education programs
• Provide on-site support at community events, which may include occasional evening or weekend coverage
• Perform other duties as assigned

MINIMUM REQUIREMENTS:

Education: High school diploma or equivalent. Bachelor's degree in communication, social/digital media, marketing, journalism or a related field is preferred.

Experience: Three years of professional experience working with social media across major platforms, including but not limited to: Facebook, YouTube, X, Instagram and Pinterest. Must include experience with photography and videography with the ability to independently film, record and edit content.

Knowledge and Skills: Fluency in written and conversational Spanish, including the ability to translate and interpret content accurately. Demonstrated proficiency in writing and editing, with a focus on short-form video production and editing. Familiarity with AP Style and strategic research methods.

Special Training: Proficiency in industry-standard video editing and SEO software.

Mental, Behavioral and Emotional Abilities: Proven ability to prioritize tasks and quickly pivot in a fast-paced environment. Natural ability to stay organized and detail-oriented while managing multiple deadlines. High level of interpersonal communication for collaborating across departments.

Usual Work Day: 8 Hours  

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Frequent physical demands include: Sitting , Keyboard use/repetitive motion , Talk or Hear
• Occasional physical demands include: Standing , Walking , Climbing (e.g., stairs or ladders) , Carry objects , Push/Pull , Twisting , Bending , Reaching forward , Reaching overhead , Squat/kneel/crawl , Wrist position deviation , Pinching/fine motor activities

Continuous physical demands include:

• Lifting Floor to Waist 25 lbs. Lifting Waist Level and Above 15 lbs.
• Sensory Requirements include: Accurate Near Vision, Accurate Far Vision, Accurate Color Discrimination, Accurate Hearing

This position is eligible for the following benefits:

• Medical Plan

• Prescription drug coverage & In-House Employee Pharmacy

• Dental Plan

• Vision Plan

• Flexible Spending Account (FSA)

- Healthcare FSA

- Dependent Care FSA

• Retirement Savings and Investment Plan

• Basic Group Term Life and Accidental Death & Dismemberment (AD&D) Insurance

• Supplemental Group Term Life & Accidental Death & Dismemberment Insurance

• Disability Benefits – Long Term Disability (LTD)

• Disability Benefits – Short Term Disability (STD)

• Employee Assistance Program

• Commuter Transit

• Commuter Parking

• Supplemental Life Insurance

- Voluntary Life Spouse

- Voluntary Life Employee

- Voluntary Life Child

• Voluntary Legal Services

• Voluntary Accident, Critical Illness and Hospital Indemnity Insurance

• Voluntary Identity Theft Insurance

• Voluntary Pet Insurance

• Paid Time-Off Program

The pay range listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining base salary and/or rate, several factors may be considered including, but not limited to location, years of relevant experience, education, credentials, negotiated contracts, budget, market data, and internal equity. Bonus and/or incentive eligibility are determined by role and level. 

The salary applies specifically to the position being advertised and does not include potential bonuses, incentive compensation, differential pay or other forms of compensation, compensation allowance, or benefits health or welfare. Actual total compensation may vary based on factors such as experience, skills, qualifications, and other relevant criteria.