Field Marketing Manager

Position Overview
Do you have a passion for planning and executing events? Does working with sales partners to design strategic customer programs energize you? Are you excited by the challenge of maximizing third-party sponsorships and developing high-impact trade show strategies? If this sounds like you, read on!

Autodesk is looking for an enthusiastic, detail-oriented marketer to join our Field Marketing team, part of the Global Revenue Marketing organization for Autodesk Forma. In this role you will take ownership of key event workstreams while partnering with senior team members to plan and execute programs that create and accelerate opportunities within Territory Sales, strengthen customer relationships, and drive revenue growth.

A major focus of this role will include managinglogisticsand activation for third-party event sponsorships, contributing to Autodesk’s presence at industry trade shows, and helpingidentifyopportunities where Autodesk can deepen brand visibility and customer engagement within territory accounts.Additionalactivities include high-touch hosted events, strategic association events, and internal conferences. This position interacts with multiple departments, levels, and functions within Autodesk, as well as external vendors and event organizers. The role reports to the Manager of Marquee Events and is an integral member of the Field Marketing team for Autodesk Forma.

We’relooking for an organized, proactive self-starter who is eager to learn, grow, and make an impact.

Responsibilities

• Uphold and deliver the Autodesk mission, vision, and goals to customers and prospects 

• Own and execute defined workstreams within the event portfolio and marketing plan that support Territory Sales goals, with guidance from senior team members on overall strategy

• Manage logistics and activation for third-party sponsorships, including researching opportunities, coordinating benefits, and ensuring deliverables are met on time 

• Drive Autodesk’s day-to-day presence at industry trade shows, including exhibit logistics, vendor coordination, booth experience, partner communication, and onsite execution

• Align Autodesk Forma products to the right industry events by matching product capabilities to event audiences, personas, and topic tracks to maximize relevance and engagement

• Organize program tasks and cross-functional team member responsibilities in project management software

• Help build and scale consistent event processes, best practices, and toolkits to enable high-quality delivery across cross-functional teams 

• Own reporting workflows for events and programs using Marketo, Looker, Power BI, and Salesforce, and contribute to post-event analysis 

• Partner with Territory Sales and Marketing to deliver high-impact programs on time and within budget

• Manage and track event-level budgets and contribute to quarterly budget reconciliation 

• Contribute to special project teams or ad-hoc assignments as needed 

Minimum Qualifications

• Bachelor’s degree (B.A./B.S.) from a four-year college or university

• 5+ years of event/experiential marketing experience, or equivalent combination of education and experience

• SaaS company experience preferred 

• Experience supporting trade shows, including exhibit assets, vendor coordination, partner logistics, and onsite staffing

• Exposure to third-party sponsorship programs, including evaluation, selection, and on-site activation 

• Experience working with sales teams to support programs that drive awareness, generate quality engagement, and expand product adoption

• Familiarity with high-touch or executive hospitality events 

• Proficient in Word, PowerPoint, Excel, and comfortable learning tools such as Marketo, Airtable, Salesforce, and online registration platforms 

• Ability to work effectively in a remote environment 

Preferred Qualifications

• Ability to collaborate across functions and geographic regions with strong coordination and follow-through

• Exposure to managing a multi-event calendar with competing deadlines 

• Comfortable working in a fast-paced environment with rapidly changing priorities 

• Ability to connect tactical work to broader strategic objectives 

• Strong attention to detail, multitasking ability, and deadline management 

• Ability to build strong internal and external relationships, particularly with Territory Sales partners

• Initiative and eagerness to take on new responsibilities and grow into a leadership role 

• Ability to understand cross-functional impact of decisions

• Can learn and communicate quickly in a dynamic environment

• Follows company code of conduct

• Willingness to work days, nights, and weekends as needed 

• Strong desire to work at a successful and culturally invigorating company

• Ability to travel up to 40% depending on event calendar