The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Summary:
As PayPal continues its mission to revolutionize commerce, we’re looking for a Paid Media Marketing Manager to join our Berlin office and turn insights into impactful, full-funnel campaigns. In this role, you’ll play a key part in shaping how PayPal connects with consumers by leveraging data to understand their needs, identifying where our products create value, and delivering campaigns that drive both brand and performance outcomes. From strategy through execution, you’ll own and continuously optimize paid media initiatives across channels, ensuring strong and measurable impact.Job Description:
Essential Responsibilities:
Minimum Qualifications:
Additional Responsibilities & Preferred Qualifications:
You’ll take a full-funnel approach, building a strong understanding of customer needs, identifying where PayPal can truly add value, and turning those insights into campaigns that resonate. You’ll combine analytical thinking with creativity to plan, launch, and continuously improve high-impact media campaigns.
We see this position as a great opportunity for someone who enjoys working in a collaborative, values-led environment and has a strong track record of delivering impactful, data-driven marketing work.
Your way to impact
In this role, you will play a key role in shaping and optimizing paid media strategies across the full funnel, driving growth across both brand and performance objectives.
You’ll collaborate closely with cross-functional teams, including analytics, brand, legal, martech, and media agencies, to bring high-impact campaigns to life. By leveraging data-driven insights, you’ll continuously refine strategies, unlock new opportunities, and deliver measurable results for PayPal’s consumer business.
You’ll balance creativity with a strong focus on performance, ensuring campaigns are both engaging and effective.
If you’re a data-driven marketer who thrives in collaborative environments and knows how to build and scale impactful campaigns, this role could be a great fit.
You day-to-day
Define and execute paid media strategies across the funnel, identifying new growth opportunities and driving measurable impact
Own the relationship with the paid media agency in Germany, including strategic planning, roadmapping, and improving ways of working
Partner closely with brand and integrated marketing teams to ensure high-quality creative delivery, timely execution, and continuous testing
Use data to drive campaign optimization in collaboration with Analytics, BI, and Martech teams
Collaborate with international media teams to share learnings and scale best practices
Support product marketing in building business cases and integrating product innovations into paid media strategies
Work with Privacy, Risk, Legal, and Compliance teams to evaluate and enable new media opportunities
Optimize the end-to-end customer journey, including landing pages and app store experiences, to improve conversion rates
Drive operational improvements by identifying and implementing more efficient cross-functional workflows
Manage key publisher partnerships (e.g., Google, Meta) and strengthen channel performance
Lead testing agendas across audiences, creatives, formats, and tactics to continuously improve performance
Partner with Analytics to evolve measurement frameworks and incrementality approaches
Ensure alignment with consumer segment teams (acquisition, engagement, brand) and provide regular performance updates
Stay up to date with industry trends and identify new opportunities to enhance campaign performance
Collaborate with Martech, Media Enablement, and Media Ops teams to improve measurement, data signals, and platform capabilities
What you need to succeed
We’re looking for a strategic and results-driven marketer who combines strong ownership with the ability to influence across teams, and who brings a deep understanding of the German market and its media landscape. You’re equally comfortable navigating complexity, driving alignment, and delivering measurable impact across the funnel. To succeed in this role, you ideally bring:
8+ years of experience in digital marketing, with full-funnel exposure.
Experience running media campaigns in the German market.
Strong knowledge of paid media channels across digital and offline (TV, OOH, audio).
Proven ability to develop and execute paid media strategies aligned with business goals.
Data-driven mindset with strong analytical skills and ability to turn insights into action.
Experience managing and guiding agency partners, including planning and prioritization.
Track record of working cross-functionally with analytics, martech, and creative teams.
Strong stakeholder management skills, with the ability to influence and align across teams.
Comfortable presenting ideas and pitching growth opportunities to leadership.
Excellent communication skills (verbal, written, and presentation)
Ability to operate autonomously, take ownership, and navigate ambiguity effectively.
Thrives in fast-paced, dynamic environments.
Proficiency with Excel/Google Sheets, PowerPoint, and key advertising platforms.
Ability to manage multiple priorities across different business segments.
Curiosity and adaptability, with a willingness to learn new channels and technologies
Experience building and presenting business cases to support new initiatives
Alignment with PayPal’s leadership principles: Work Customer Back, Win Together, and Put People First
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