Sr Analyst, Ads Insights & Analytics

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

PayPal Ads is seeking a highly strategic and results-driven Senior Analyst, Ads Insights & Analytics to turn PayPal’s transaction graph – which includes PayPal, Venmo & Honey data - into compelling, data backed stories that help advertisers understand their customers, categories, and growth opportunities. This role plays a critical part in demonstrating the value of PayPal Ads and driving increased advertiser investment.

This role is centered on transforming complex data into clear, actionable insights that drive advertiser investment, marketing narratives and business outcomes. The Senior Analyst will partner closely with sales and marketing to delivery high impact narratives while collaborating cross functionally with product, data science and engineering to ensure the right data is available to support hypothesis and data analyses.

Job Description:

Essential Responsibilities:

• Lead advanced data analysis projects, applying statistical models and predictive techniques.
• Mentor junior analysts and provide guidance on best practices in analytics.
• Develop actionable insights and recommendations for senior business stakeholders.
• Design, build, and maintain advanced dashboards and data visualizations.
• Partner with business leaders to identify new opportunities for data-driven improvements.

Minimum Qualifications:

• 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Qualifications

• 5+ yearsof experienceinadvertising, retail media, marketinganalyticsor insights roles with a strong focus on research, analytics & data storytelling.  
• Excellent client-facing presentation skills and demonstrated ability to influence non-technical audiences with a “so what?/what next?” mindset.
• Proven ability to translate complex data into clear, compelling narratives that influence marketing and ad sales executions.
• Working knowledge of ads measurement (e.g., lift, experiment design, attribution concepts) and comfort designing practical, business-friendly analyses.
• Experience supporting sales or go-to-market teams through insights, including pre-sales storytelling,RFPsand strategic account support.
• Ability to work effectively with incomplete or evolving data and deliver high-quality insights under tight timelines (e.g., RFPs, custom analyses).
• Experiencedeveloping scalable insights (e.g., audience behavior, category trends, seasonal narratives, etc.) that can beleveragedat scale across clients and industry verticals.  
• Experience collaborating cross-functionally with product,engineeringor data science teams to inform data requirements for analytics needs.
• Partner with sales toidentifyinsight opportunities that unlock upsell/renewal; track how insights influence decisions and spend.
• Comfort working with data tools and dashboards (e.g. - Looker, Tableau, etc.) with an emphasis on interpreting outputs and driving insights.
• Ability to think strategically about how insights drive revenue outcomes, including advertiser investment, retention and growth.

Subsidiary:

PayPal

Travel Percent:

0

-

The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

New York City, New York | ($109,000.00 - $156,200.00 Annually)

Additional Location(s) | Pay Range:

Chicago, Illinois | ($95,500.00 - $141,900.00 Annually)

Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately.  To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. 

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to