Senior Manager, Brand Strategy

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We are looking for a Senior Manager, Brand Strategy to architect and steward a brand that is emotionally resonant, commercially powerful, and culturally relevant at global scale.

This is a high-impact role at the intersection of brand building, creativity, technology innovation, and business performance. You will define the strategic foundation of the PayPal brand, from our core value proposition and distinctive brand assets to the emotional architecture that underpins how customers experience us across every touchpoint. You will translate customer insights and cultural signals into a brand platform that creates lasting memory structures, drives reappraisal, and converts brand equity into measurable business growth.

Job Description:

Essential Responsibilities:

• Develop and articulate clear objectives and brand marketing initiatives to deliver results and meet organizational goals
• Influence decision-making at the senior leadership level
• Perform the most highly complex campaigns using brand strategy knowledge and performance analysis expertise
• Develop and deliver innovative strategies that promotes PayPal's brand values, products and services to target audiences
• Lead major business projects that fosters PayPal's brand loyalty and presence in the market
• Design, evaluate, and select process, product, and service improvements based on thorough understanding of business needs and industry trends
• Lead others to solve issues related to diverse marketing objectives

Minimum Qualifications:

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

• Experience at a global consumer technology brand, ideally at a company navigating a brand transformation or reappraisal journey.

• A portfolio or body of work demonstrating world-class brand strategy that has shifted brand perception, driven earned media, or redefined a category.

• Experience building quantitative brand measurement frameworks that connect brand investment to business performance.

• Global brand experience, including strategic leadership across multiple regions and cultures.

• Deep understanding of behavioral science, neuro-marketing, and how emotional and cognitive principles apply to brand building in financial services and commerce.

• Experience managing and evolving a global agency roster with consistently excellent output.

Additional Responsibilities

• Lead segmentation, competitive brand analysis, and market landscape work to continuously sharpen PayPal's positioning and identify white-space opportunities.

• Serve as the voice of the customer, translating insights from research, partners, and frontline teams into actionable brand recommendations for senior leadership.

• Guide the integration of behavioral science principles into brand strategy, leveraging the latest research to stimulate emotive memory structures and improve selection.

• Inspire creative excellence across internal and partner teams, raising the bar for creativity as a business driver for PayPal

• Develop differentiated brand narratives and messaging frameworks for key audiences, from consumers to enterprise merchants to strategic partners.

• Support regional teams in adapting global brand strategy to local markets, ensuring cultural relevance without diluting brand coherence.

• Establish clear brand operating mechanisms across Marketing, Product, Commercial and agency partners, defining how briefs are written, how work is reviewed, and how standards are maintained.

Subsidiary:

PayPal

Travel Percent:

0

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The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

San Jose, California | ($143,500.00 - $212,850.00 Annually)

Additional Location(s) | Pay Range:

Chicago, Illinois | ($130,500.00 - $193,600.00 Annually)

Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately.  To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. 

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, rel