Specialist, Ads Operations

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

The Ads Operations Specialist will own end-to-end campaign delivery across onsite and offsite channels, working with a team of campaign managers to ensure efficient delivery and performance. This role combines hands-on campaign management with strategic leadership, owning delivery against advertiser KPIs while building best practices, improving processes, and guiding a high-performing operations function.

Job Description:

Essential Responsibilities:

• Engages with merchants to identify their needs and provides timely responses to requests. Conducts regular check-ins to enhance relationships.
• Communicates clearly and effectively with merchants about operational processes and product features. Shares relevant updates to keep clients informed.
• Actively solicits client feedback to identify service improvement areas. Implements minor changes based on this feedback to enhance the client experience.
• Demonstrates foundational knowledge of product features and functionalities, addressing basic client inquiries effectively.
• Keeps informed about basic industry trends and regulations relevant to merchant services, sharing insights with clients as needed.
• Assists clients in account configurations, providing guidance on standard offerings and features.
• Handles standard client issues independently, ensuring timely resolutions and effectively managing client expectations.
• Monitors basic account activity to identify potential issues and responds as needed.
• Acts as the primary contact for client issues, ensuring needs are promptly addressed with minimal escalation.
• Acknowledges and utilizes the role of feedback in service improvement, collecting feedback during interactions and sharing insights with the team.
• Recognizes general signs of growth opportunities within merchant accounts, such as increased transaction volumes or new service inquiries.
• Understands the importance of merchant satisfaction in retention efforts and can articulate how positive experiences impact loyalty.

Minimum Qualifications:

• 1+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Key Responsibilities

Campaign Performance & Optimization

• Own end-to-end campaign delivery across onsite and offsite channels, ensuring performance against KPIs (e.g., CPA, ROAS, incrementality, brand lift)
• Monitor pacing, troubleshoot issues, and optimize campaigns using data-driven insights
• Develop and execute testing strategies (A/B, multivariate) to continuously improve outcomes
• Translate performance data into actionable insights and scalable optimization frameworks

Operational Excellence

• Lead campaign setup, QA, forecasting, and launch processes for programmatic campaigns
• Build and standardize playbooks, workflows, and best practices across the Ads ecosystem
• Drive efficiency in campaign delivery, including targeting, bidding, supply, and yield optimization (e.g., PMP deal management)
• Ensure accurate tracking and reporting throughout the campaign lifecycle

Cross-Functional Leadership

• Partner with Sales, Customer Success, Analytics, Product, and Technical teams to deliver advertiser success
• Support media planning and campaign strategy development aligned to client objectives
• Provide guidance and mentorship to campaign managers and analysts
• Communicate performance insights and recommendations to stakeholders and leadership

Innovation & Growth

• Identify opportunities to scale proven strategies and improve platform performance
• Leverage PayPal’s unique data and insights to unlock competitive advantage
• Operate effectively in a fast-paced, evolving environment with a strong results orientation

Qualifications

Essential

• 3+ years in digital advertising, programmatic media, or performance marketing
• Experience managing complex, multi-channel campaigns (display, video, mobile, CTV)
• Strong knowledge of AdTech ecosystem (DSPs, SSPs, DMPs, ad servers)
• Proven ability to drive performance through data analysis and optimization
• Strong analytical and technical skills (dashboards, experimentation; Tableau a plus)
• Detail-oriented with strong project management and problem-solving abilities
• Entrepreneurial mindset with ability to thrive in ambiguity

Preferred

• Experience in ecommerce or commerce media platforms
• Familiarity with troubleshooting web/app or ad-serving environments
• Exposure to HTML, ad ops tooling, or data pipelines

What Sets You Apart

• Balance of strategic thinking and hands-on execution
• Ability to turn insights into scalable systems and playbooks
• Strong collaboration and communication across technical and business teams

paypaladsconnected

Subsidiary:

PayPal

Travel Percent:

0

-

The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

New York City, New York | ($88,500.00 - $126,500.00 Annually)

Additional Location(s) | Pay Range:

San Jose, California | ($88,500.00 - $126,500.00 Annually) Chicago, Illinois | ($80,500.00 - $114,950.00 Annually)

Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately.  To learn more about how to identify and avoid recruitment fraud please visit