The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Summary:
What you need to know about the role:Job Description:
Essential Responsibilities:
Minimum Qualifications:
Additional Responsibilities & Preferred Qualifications:
Your day-to-day:
Design and lead end-to-end customer research programs - including concept testing, customer needs research, journey exploration, and competitive analysis - using a balanced mix of qualitative and quantitative methods.
Conduct and manage qualitative research (in-depth interviews, focus groups, ethnographic studies) in English and/or German, and commission native-language research through local agencies where required.
Synthesize insights from multiple data sources - survey, behavioral, diary studies, and market data - into clear, strategic narratives that inform product and business decisions.
Partner with product, design, and regional leadership to prioritize research that addresses the highest-impact questions and localization risks across EMEA Tier 1 markets.
Elevate mixed-methods research standards across the EMEA Markets team -establishing repeatable frameworks and contributing to PayPal's broader research community.
What do you need to bring:
7+ years of experience in customer research, market research, or a related field, with proven ability to deliver strategic insights using both qualitative and quantitative methods.
Strong qualitative research expertise—skilled in interview design, moderation, ethnographic methods, diary studies, and thematic analysis—paired with a solid quantitative foundation (surveys, statistical interpretation, behavioral data).
Experience working with EMEA/Germany markets and a nuanced understanding of regional consumer behavior, cultural context, and localization requirements.
Ability to synthesize across methodologies and data types, delivering integrated insights that balance rigor, speed, and strategic relevance.
Exceptional stakeholder management and communication skills, with the ability to influence product, design, and business partners at all levels
Preferred Qualifications:
Proficiency in German (professional level) and experience conducting or commissioning research in German.
Familiarity with financial services, payments, or fintech customer landscapes in EMEA.
Experience managing local research agencies and vendors in Germany and/or the UK.
Knowledge of tools such as Qualtrics, dScout, Deceiver, UserTesting, or equivalent platforms.
Experience contributing to research operations, templates, or team playbooks.
English (professional level); German language proficiency (professional level) is a strong plus. Ideally additional language, such as French, Italian or Spanish.
Experience presenting to VP-level stakeholders.
What sets this role apart:
Focus on market-level strategic insights - not purely UX research - with direct influence on regional growth strategy.
High visibility with senior stakeholders across product, commercial, and regional leadership.
Opportunity to define and lead the quantitative research capability for EMEA within a globally influential insights organization.
Work at the intersection of customer understanding, competitive intelligence, and business strategy.
Subsidiary:
PayPalTravel Percent:
0PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes. Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value wher