Director, Performance Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

This job influences executive decision-making by establishing overall business and technical strategies for performance marketing. This role leads the development of data-driven marketing strategies, collaborates with stakeholders to align initiatives with business objectives, and provides guidance to team members in executing projects.

Job Description:

Essential Responsibilities:

• Develop and lead performance marketing strategies to achieve business growth and revenue targets
• Oversee the planning and execution of digital campaigns across paid search, social, display, and other performance channels
• Define and monitor key performance metrics, ensuring optimization for ROI and efficiency
• Collaborate with cross-functional teams to align performance marketing efforts with broader business goals
• Manage budgets, allocate resources effectively, and identify opportunities to improve cost efficiency
• Drive innovation by testing new channels, tools, and approaches to enhance campaign performance
• Build relationships with external agencies and vendors to ensure high-quality execution and alignment
• Lead and mentor the performance marketing team to drive high-impact results and professional growth

Minimum Qualifications:

• 10+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Director, CRM Lifecycle & Paid Media — UK
About the Role
PayPal is looking for a Director-level marketing leader to drive customer growth in the UK by owning and scaling our CRM lifecycle marketing and paid media strategy. This role will lead end-to-end planning and execution across acquisition, onboarding, habituation, cross-sell, retention, and winback—working cross-functionally to turn customer insights into measurable business impact.
You will shape how we grow and retain customers in the UK by building an integrated lifecycle and media engine that improves acquisition quality, engagement, retention, and long-term customer value.
What You’ll Do
Own the UK lifecycle marketing strategy across the full customer journey: acquisition → onboarding → habit formation → cross-sell → retention → winback

• Build and optimize CRM lifecycle programs across channels (e.g., email, push, in-app, landing experiences; and where applicable, other direct channels)

Lead paid media strategy and execution in the UK across key performance and growth channels (e.g., search, paid social, display/video, affiliates), aligned to lifecycle objectives—not siloed channel KPIs

• Lead integrated planning for Tier 1 moments (seasonal peaks and priority campaigns), ensuring CRM and paid media work together with clear messaging, audiences, and measurement

• Partner with Analytics to define and track the right KPIs (activation, repeat usage, retention, LTV, ROI), and run a strong test-and-learn agenda (incrementality, holdouts, experimentation)

• Develop segmentation and trigger strategies driven by behavior (e.g., drop-off, friction signals, key site/app behaviors) to intervene earlier and more effectively

• Manage budgets and performance, identify efficiency opportunities, and improve ROI through continuous optimization

• Lead agency and vendor partners to ensure high-quality execution and strong performance accountability

• Collaborate closely with Product, Partnerships, Analytics, Creative, and Legal/Privacy teams to ensure compliant, high-impact growth programs

What Success Looks Like

• A clear, integrated UK lifecycle + paid media growth plan with measurable targets

• Expanded lifecycle journey coverage and improved customer engagement and retention

• Higher-quality acquisition and stronger downstream value (repeat usage, product adoption, lifetime value)

• Strong execution and measurement of Tier 1 moments, with clear learnings and impact

What We’re Looking For
10+ years of marketing experience with deep expertise in CRM/lifecycle marketing and paid media/performance marketing
Proven track record building lifecycle programs that drive measurable improvements in activation, retention, repeat behavior, and customer value
Strong experience planning and optimizing paid media across major channels with clear ROI accountability
Analytical fluency and comfort partnering with BI/Analytics teams on measurement, experimentation, and performance diagnostics
Ability to lead cross-functional programs, influence senior stakeholders, and operate with strong planning and execution discipline

• Experience working in a privacy-first environment;

• English required

Why PayPal
At PayPal, you’ll help shape how millions of customers discover, adopt, and reuse products they rely on—while building scalable, measurable growth systems in one of our most important markets.

Subsidiary:

PayPal

Travel Percent:

0

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent act