The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Summary:
Our team is looking for a passionate and experienced marketer with a drive to build game-changing co-marketing partnerships for Italy. Being a valuable part of the consumer partnerships marketing team, you won't just manage collaborations, you'll create them. Partnership marketing is one of the most important areas of driving business success for PayPal accelerating the connections between consumers and merchants in the most inspiring ways. The role focuses on developing and executing outstanding co-marketing campaigns and merchant programs with external partners/merchants, driving measurable ROI for both sides.
The ideal candidate is a self-starter who can create innovative campaign concepts, negotiate and collaborate effectively PayPal Sales, with external partners, and lead cross-functional teams to deliver at high quality. You should bring proven experience in partnership or co-marketing, strong ROI orientation, and the ability to influence internal and external stakeholders
Job Description:
Essential Responsibilities:
- Develop and manage partnership marketing strategies to drive business growth and engagement
- Build and maintain relationships with partners, including regional system integrators, digital agencies, and consultants
- Audit the existing developer program experience and identify areas for improvement
- Design, build, and deploy strategic marketing communications to support the developer lifecycle
- Take ownership of developer-focused platforms, enhancing architecture, content, and SEO
- Plan and execute lead generation campaigns and lifecycle communications for developers
- Manage Developer Meetup events, including invitations, logistics, and execution
- Collaborate with partners to create joint go-to-market strategies and co-marketing initiatives
- Create marketing toolkit content to help developers promote solutions on their own channels
- Work closely with data and analytics teams to track performance and optimize strategies
Minimum Qualifications:
- 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications:
Meet The Team
As a part of PayPal's SEU Consumer Marketing team, our Partnership Marketing function is tasked with building partnerships to drive our SEU consumer objectives. You will partner with merchants, sales team and internal teams to support you in your campaign development. Our team ambition is to be recognized as one of the most storied and prized marketing teams worldwide, our team is guided by six key principles:
- Own the Numbers – Drive growth and own the success metrics.
- Be Brand Proud – Embrace and champion the PayPal brand.
- Experience Matters – Prioritize customer experience in everything we do.
- Take Big Swings – Pursue bold and innovative ideas.
- It's Never Someone Else's Problem – Take accountability and initiative.
- Don't Tick Boxes – Strive for excellence and avoid settling for the status quo.
Your Way to Impact
At PayPal, we're proud to be one of the most respected brands for the payment. This role looks to deepen engagement amongst our consumer base via partnerships. It offers a unique chance to work alongside some of the biggest brands in the region to drive re-appraisal of how customers think and feel about PayPal and ultimately transform the way that consumers engage with PayPal. As a seasoned marketer, you will notably:
- Be a consumer champion: Deliver impactful marketing partnerships putting yourself in the mind of the consumer and championing the PayPal brand
- Be commercially minded: In collaboration with our analytics teams, identify, validate and measure our marketing partnerships
- Be customer facing: In collaboration with our Sales and Customer Success teams, build strong co-marketing relationships with our largest merchant partners
Your Day-to-Day
- Relationship with merchants: Build strong partnerships with merchant partners to create innovative collaborations and deliver premium consumer campaigns that drive volume growth for both the merchants and PayPal.
- Channel Marketing Strategy and Planning: Develop and execute comprehensive channel marketing strategies that align with PayPal's business objectives and partner goals. This includes identifying new opportunities for growth and optimising existing programs
- Campaign Execution: Lead the creation and execution of co-branded marketing campaigns, including but not limited to CRM and paid media
- Performance Analysis: Track, measure, and analyse the performance of all channel marketing activities. Use data and insights to optimise campaigns, demonstrate ROI, and report on key metrics to stakeholders
- Content and Collateral: Collaborate with internal teams to develop and produce marketing collateral, sales tools, and enablement materials tailored for channel partners
- Cross-Functional Collaboration: Work closely with sales, product, and brand marketing teams to ensure channel marketing efforts are integrated and support overall business and go-to-market strategies
- Budget Management: Effectively manage the channel marketing budget, ensuring all spend is aligned with strategic priorities and delivers maximum impact
- Market Insight: Stay informed about market trends, competitor activities, and channel partner developments to identify new opportunities and maintain a competitive edge
What You Need To Succeed
- A seasoned marketing professional with broad consumer marketing experience
- Experience in partnership marketing or commercial roles
- As keen to dive into the numbers as they are to write a creative brief
- A strong presenter who is comfortable representing PayPal in front of our largest customers
- Results-driven with a test-and-learn mentality
- Collaborative, eager to work in an international environment and across multiple teams.
- Autonomous, proactively coming up with proposals and initiatives.
- Team spirited, entrepreneurial, eager to take responsibility
- Strong commercial and financial acumen
- Above all, someone with a positive attitude with the willingness to get stuck in
- Fluency in English & Italian
Subsidiary:
PayPal
Travel Percent:
0
PayPal does not charge candidates any fees for courses, a