Ecolab is seeking candidates for a Senior Digital Marketing Specialist to support global marketing efforts across Ecolab’s business divisions through data-driven digital marketing execution, support, and optimization. This role is well-suited for a digitally skilled marketer—particularly someone with agency experience in B2B environments—who enjoys working across multiple stakeholders, channels, and regions in a collaborative, matrixed organization.
The Senior Digital Marketing Specialist will work closely with internal teams, external agency partners, and marketing teams across Ecolab’s business divisions globally to support SEO and LinkedIn advertising initiatives. This role helps ensure digital programs are effectively supported, insights are surfaced, and learnings are translated into practical recommendations to improve performance and business outcomes.
This is a hybrid position requiring three days onsite and two days remote, based in St. Paul, MN or Naperville, IL.
What You Will Do:
- Support SEO initiatives, with a strong emphasis on technical SEO and on-page optimization, by partnering with internal teams and agency partners to help improve performance across global Ecolab digital properties.
- Utilize enterprise SEO platforms such as BrightEdge or similar SEO technologies to analyze performance, identify opportunities, and support optimization recommendations.
- Support LinkedIn advertising campaigns used for account-based and demand-focused marketing efforts, partnering with both internal teams and agencies depending on the campaign model.
- Apply learnings and data from broader digital initiatives—even when executed by others—to inform SEO and LinkedIn optimization recommendations.
- Partner with marketing teams across Ecolab’s various business divisions to understand business needs and provide digital marketing guidance, best practices, and support.
- Collaborate with internal teams and external agencies to help interpret performance data, identify trends, and recommend optimizations.
- Support website and landing page updates and optimizations using content management systems (CMS) such as Sitecore.
- Leverage Google Analytics (GA4) and other analytics tools to support reporting, performance analysis, and continuous improvement efforts.
- Contribute to integrated digital programs by supporting execution, optimization, and measurement across SEO and LinkedIn advertising initiatives.
- Ensure all supported digital activities align with global brand standards, internal processes, and compliance requirements.
Minimum Qualifications:
- Bachelor’s degree
- Minimum of 5 years of professional marketing experience
- Hands-on experience supporting SEO programs, including technical SEO and on-page optimization
- Experience supporting or executing LinkedIn advertising campaigns
- Experience using enterprise SEO platforms such as BrightEdge or similar
- Strong analytical mindset with the ability to use data to support recommendations and optimizations
- Immigration sponsorship not available for this role
Preferred Qualifications:
- Minimum of 5 years of professional digital marketing experience, preferably with agency experience supporting B2B clients
- Experience supporting multiple stakeholders, business units, or regions, ideally in a global or matrixed organization
- Experience working with content management systems (CMS) such as Sitecore
- Familiarity with Salesforce Marketing Cloud
- Experience working with ABM platforms such as Demandbase and/or 6sense
- Working knowledge of Google Analytics (GA4) and digital performance reporting
- Strong problem-solving skills and comfort working with data, dashboards, and performance metrics
- Excellent verbal and written communication skills, including experience collaborating with agencies and internal partners
- Strong organizational skills, attention to detail, and the ability to manage multiple priorities
- Demonstrated ability to work effectively with global, cross-functional teams in a support and enablement role
Annual or Hourly Compensation Range
The pay range for this position is $74,700.00 - $112,200.00. Many factors are taken into consideration when determining compensation, such as experience, education, training, geography, etc. We comply with all minimum wage and overtime laws.
Benefits
Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.
If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.
Potential Customer Requirements Notice
To meet customer requirements and comply with local or state regulations, applicants for certain customer-facing roles may need to:
- Undergo additional background screens and/or drug/alcohol testing for customer credentialing.
- Be fully vaccinated for COVID-19, including a booster if eligible, unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.
Americans with Disabilities Act (ADA)
Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.