Growth Marketing Manager - Web & Conversion

About the Role

We are looking for a strategic and technically sharp Growth Marketing Manager to own our web presence as a conversion engine. You will be the primary architect of our analytics framework, experimentation roadmap, and CRO strategy — transforming site traffic into measurablepipelineand revenue. This role spans web analytics instrumentation, A/B testing, landing page optimization,SEO and organic discoverability, and cross-channel journey mapping.

Website Optimization & Conversion Strategy

• Own the marketing website as the primary conversion engine,optimizingevery pre-conversion touchpoint to improve visitor-to-lead and lead-to-customer rates.

• Lead landing page architecture strategy — designing campaign destinationsoptimizedfor both user experience and lead capture across paid, organic, and partner channels.

• Implement personalization strategies that deliver tailored experiences based on visitor behavior, source, audience segment, and funnel stage.

• Work closely in building content that can beleveragedfor web performance. Build a framework and template of how to extract content already being created intoresuablecontent for the website.Identifygaps in content and a plan of action to scale and build a content engine for each sector and verticalof our market and products.

• Own site architecture, page speed, Core Web Vitals, and technical performance to maximize both UX quality and conversion metrics.

• Leverage AI tools to make rapid site updates, content changes, and optimizations, reducing reliance on engineering resources.

• Develop and execute SEO and organic growth strategies, including AI engine optimization for visibility across emerging discovery platforms.

Experimentation & Testing

• Own and scale a rigorous A/B and multivariate testing program across landing pages, lead forms, onboarding flows, and key conversion paths.

• Build andmaintaina multi-quarter CRO experimentation roadmap, documenting learnings, winning variants, and reusable templates.

• Use behavioral and heatmap tools (Hotjar,FullStory, Heap, Microsoft Clarity) toidentifyfriction points, drop-offs, and optimization opportunities.

• Partner with UX, Product, and Engineering to influence template-level and system-level decisions that drive conversion performance at scale.

Analytics & Performance

• Serve as the primary architect for GA4/GA360, Google Tag Manager, Looker Studio, and Tableau — ensuring data integrity and reliability across all touchpoints.

• Develop andmaintaina full-funnel analytics framework tracking first-touch through closed-won, including attribution modeling and funnel lifecycle metrics.

• Build andmaintainexecutive-ready dashboards that distill complex datasets into clear, high-impact insights and strategic recommendations.

• Define and track CRO KPIs beyond surface-level conversion rate: revenue per visitor, CAC, funnel progression, test velocity, and MQL→SQL rates.

• Partner with Marketing Operations andRevOpsto connect web performance data with Salesforce and Marketo for end-to-end funnel visibility.

RequirementsExperience

• 5–6+ years of hands-on experience in Conversion Rate Optimization, Web Strategy, Growth Marketing, or Digital Marketing Operations in a B2B SaaS environment.

• 5–6+ years working directly with web analytics platforms (GA4/GA360, Heap) and CRO/experimentation tools (Optimizely, VWO,WebflowOptimize, or equivalent).

• Proventrack recorddesigning, executing, and scaling structured experimentation programs with measurable improvements in conversion and CAC.

• Experience owning or significantly contributing to organic growth and SEO strategy, including emerging AI-driven discovery platforms.

• Demonstrated ability to work across multi-region environments (US and EMEA), balancing global consistency with local nuance.

Technical Skills

• Web Analytics: Google Analytics 4 (GA4/GA360), Google Tag Manager, Google Search Console, Heap — event instrumentation, debugging, HTML,Javascript, and data governance.

• BI & Reporting: Looker Studio, Tableau, Power BI — dashboard development, funnel reporting, and executive presentations.

• CRO & Testing Platforms: Optimizely, VWO,WebflowOptimize, Convert, or equivalent experimentation tools.

• Behavioral Research Tools: Hotjar,FullStory, Crazy Egg,Contentsquare, Microsoft Clarity — heatmaps, session recordings, and funnel analysis.

• CMS & Web Management:Wordpress,Webflow,Contentful, or equivalent — ability to build and manage pages without engineering dependency.

• CRM & Marketing Automation: Salesforce and Marketo or HubSpot for attribution and lead tracking (a strong plus).

• Data & Querying: SQL orBigQueryfor experiment validation, cohort analysis, and behavioral metric analysis.

• SEO Tools:Ahrefs, Google Search Console, or equivalentfororganic growth and discoverability.