The Go-To-Market (GTM) team is responsible for planning, coordinating, and executing the strategies that
introduce new products, features, and services to our clients. This team works cross-functionally across
Product, Marketing, Sales, Customer Success, and Operations to ensure launches are well-timed, clearly
communicated, and positioned for adoption and revenue impact.
The GTM team partners with other teams to define target audiences, develop messaging and positioning,
equip customer-facing teams with the tools and training they need, and monitors performance to refine
and optimize future launches. Their goal is to create a seamless, repeatable process that accelerates
product adoption, strengthens customer engagement, and drives predictable revenue growth.
The Go-to-Market Manager is responsible for developing, coordinating, and executing cross-functional
strategies that bring new products, features, and services to market. This role acts as the connective tissue
between Product, Marketing, Sales, Customer Success, and Operations to ensure launches are well planned, clearly communicated, and successfully adopted by customers and internal teams.
Essential Duties and Responsibilities
• Lead the planning and execution of go-to-market strategies for new products, enhancements,
and strategic initiatives
• Partner closely with Product to understand roadmap priorities, value propositions, and target
customer segments
• Partner in the development of positioning, messaging, and launching materials that clearly
articulate product value
• Drive sales and customer Success by assisting adoption team with training, playbooks,
competitive insights, and objection-handling resources
• Coordinate cross-functional launch plans, timelines, and deliverables to ensure alignment and
accountability Created by: A. Ray & A. Boruk May 1, 2026 Version: 1
• Develop and analyze market trends, customer feedback, and competitive intelligence to inform
GTM strategy
• Track launch performance, adoption metrics, and revenue impact, and recommend
optimizations - Lead pricing, packaging, and segmentation strategies in partnership with
Product and Revenue teams for leadership approval
• Ensure consistent communication across internal teams before, during, and after launches
• Occasional domestic travel will be required to attend team onsite meetings, client visits,
customer events, industry conferences, and training sessions. This may include air travel,
ground transportation (including cars, taxis, or rideshare services), and in some cases potential
public transportation.
Marginal Functions
• Build, maintain and promote relationships with team members, peers across disciplines, and
all other company team members ensuring effective coordination of communications and
services affecting clients.
• Attend webinars and/or trainings to stay up to date on best practices related to the company
and department.
• Complete projects and other duties as assigned by supervisor.
Knowledge, Skills, and Abilities
• Experience in go-to-market strategy, product marketing, sales enablement, or related roles
• Strong cross-functional collaboration skills and the ability to influence without authority
• Excellent communication skills, both written and verbal
• Ability to translate complex product capabilities into clear, compelling value propositions
• Strong analytical mindset with comfort interpreting data to guide decisions
• Proven ability to consistently meet and exceed assigned objectives.
• Proven ability to create, execute, and manage sales and marketing programs to generate
revenue.
• Strong balance of technical, analytical, and interpersonal skills
• Strategic thinker with the ability to analyze trends and make informed decisions
• Ability to operate in a dynamic, growth-oriented environment with a desire to assist in
developing strategies and processes.
Required Education & Experience Created by: A. Ray & A. Boruk May 1, 2026 Version: 1
• Experience in HR tech in a GTM role is preferred
• Experience in SaaS, HR tech, or B2B technology environments is a plus
• Experience with Professional Employer Organizations and/or Payroll Service Bureaus strongly
preferred
• Proficiency with Microsoft Office software (Outlook, Microsoft Teams, Excel, Word, PowerPoint)
and demonstrated ability to learn other applications as needed.
Required Licenses and/or Certifications
• This role requires a valid, non-restrictive driver’s license as it involves occasional travel to client
sites and company locations.
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