Established in 1988, Rest is one of Australia’s largest profit-to-member superannuation funds.
We support more than two million members, with around $100 billion of funds under management and are recognised as a responsible investment leader*. We believe when members understand and engage with their super, they’re more likely to get a better retirement outcome.
Everything we do at Rest is underpinned by our values and behaviours, we want to Be Daring, Keep it Simple, Take Action and Have Grit. To put it simply we want our people to thrive and love the work they do.
The Senior Manager, Member Strategy is responsible for shaping Rest’s member and employer acquisition and retention strategies in alignment with the group strategy. It is a key connecting role between the group strategy and Member teams, hence with a direct reporting line to the GM, Member Value and a dotted line to the GM Strategy. The role brings together external market insights, Voice of Customer (VOC) analysis and portfolio analytics to ensure the delivery of Rest’s strategy is meaningfully shaped by the member voice and focused on the strongest value creation for members. The role also provides strategic guidance to the Member division leadership team on specific focus areas and initiatives.
Key Accountabilities/Responsibilities
- Develop the member and employer acquisition, growth and retention plans ensuring alignment with Rest’s purpose and group strategy, and Member divisional operational requirements.
- Monitor and analyse external market trends, competitor activity, regulatory developments and demographic shifts to proactively shape member and employer strategy and planning.
- Translate enterprise strategy and market insights into clear, actionable strategic plans that support long-term member value.
- Design and refine strategies to drive member acquisition, employer channel growth and improved member engagement across Rest’s diverse membership segments.
- Design and deliver customer segmentation strategy, driving alignment to segment priorities and opportunities across the enterprise.
- Establish data‑led retention strategies, identifying key drivers of member attrition and developing interventions to improve loyalty and tenure.
- Partner with Strategy, Finance and relevant Member teams to develop business cases to support strategic recommendations.
- Partner with Experience Design and Journeys teams to ensure member strategies translate into coherent, high-impact experiences across all channels.
- Provide strategic advice to the GM Member Value, CMO, GM Strategy and leadership teams on member and employer value, growth opportunities and risk considerations.
- Support enterprise prioritisation by advocating for the member voice across forums, governance bodies, and planning processes.
- Contribute to preparation of strategy papers, Board/Committee materials and executive updates to ensure consistency, quality, and alignment.
- Contribute to an engaged, high-performing team environment that promotes collaboration, accountability, and continuous learning.