The Amazon Channel Marketing team is looking for a highly motivated, analytical, and out-of-the-box thinking marketer. Come join a fast-pace team that drives sales and marketing activities across one of the most influential and prominent e-tail sites in the channel. Learn how to navigate through Amazon’s maze of programs and tools to build best-in-class marketing exposure in a highly competitive environment. Candidates should be comfortable launching products, optimizing detail pages, running Amazon DSP and SEM advertising campaigns, measuring ROI from data metrics while collaborating with other functional teams to promote, expand, or create new product portfolios. You will succeed by creating marketing plans around targets, executing activities around a budget, look for new opportunities both on/off Amazon, and compete with other brands for site traffic on Amazon.
Essential Duties and Responsibilities:
- Create and maintain product listings including full set-up and detail page maintenance
- Proactively solve Amazon account listing issues
- Strategize, review, and provide detailed feedback on graphics & copy to improve quality
- Develop and execute marketing plans on Amazon.com and Amazon.ca
- Manage and optimize Amazon Sponsored Ads / AMS campaigns against goals and KPIs
- Collaborate with media account executive to develop DSP campaigns generating awareness for focal product lines
- Support major seasonal events with on and off-site marketing initiatives
- Manage MDF budgets and accrual programs
- Develop a close working relationship and coordinate key channel objectives with multiple business orgs (e.g. Sales Managers, Business Marketing Leads, Product Marketing Owners, etc.)
- Develop a close working relationship with brand partners
- Manage daily operations (e.g. submitting claims, monitor balance reports, capture POP, submit progress reports)
- Report metrics, trends, and learnings to business stakeholder