Senior Consumer Insights Lead – Product Development

The Senior Consumer Insights Lead – Product Development is a new position within Sandisk’s Global Consumer Insights & Analytics (“CIA”) function.  The mission of CIA is to enable our “Consumer at the Center” strategy, by driving consumer centricity into decision-making that drives company growth.  This global position will play a leading role in defining the future of product innovation at Sandisk, by leading consumer-focused learning plans to identify unmet consumer needs among core consumer segments.  This work includes secondary/market understanding and primary research (qualitative, quantitative, and AI-enabled), with research that includes developing and testing new product concepts, identifying and prioritizing power claims, and working closely with Product and Marketing teams to align technical and marketing development in line with these consumer needs.

We are seeking a strategic, results-oriented individual with a strong bias for action and a proven ability to thrive in a fast-paced, dynamic environment.  Our ideal candidate will be comfortable with ambiguity, and adept at distilling consumer research and market analyses into stories that cut through the clutter and drive action. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Own and execute the upstream product development learning program as part of Sandisk’s Global Research & Insights Team,
• Develop and align specific consumer learning plans with the Global Research & Insights Director, by identifying and prioritizing key learning needs across the business,
• Partner with product, marketing, and design teams to translate insights into actionable product features and positioning, and
• Choose and nurture relationships with key suppliers/vendors for core research work.