The Global Sr. Director, Brand Visual Identity is the strategic leader responsible for defining, evolving, and governing Sandisk’s global brand visual identity across all consumer and corporate touchpoints. Reporting directly to the global Chief Consumer Officer, this executive ensures that Sandisk’s global visual brand expression consistently reflects its innovation leadership, technology heritage, and consumer‑centric purpose.
This role leads a global team of visual design professionals and oversees the systems, standards, and creative frameworks that shape how Sandisk shows up across digital platforms, campaigns, retail environments, corporate communications, and high‑visibility global events. The global Sr. Director partners closely with global senior leaders across Product, Brand Marketing, e-Commerce, and Regional sales teams to ensure cohesive, premium, and future‑forward brand representation worldwide.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Brand Vision & Identity Leadership
- Define and evolve Sandisk’s global brand visual identity and brand architecture.
- Develop scalable and consumer centric design systems and visual frameworks that guide all brand expression.
- Serve as the senior authority on visual identity, ensuring consistency and creative excellence across regions and channels including all Consumer and Corporate events.
Creative Strategy & Governance
- Establish and maintain global brand guidelines, governance processes, and quality standards.
- Review and approve high‑impact creative work to ensure alignment with brand strategy and identity systems.
- Protect brand integrity through disciplined oversight of visual standards and usage.
Cross‑Functional & Executive Partnership
- Collaborate with senior leaders across Product, Brand Marketing, Sales, and Regional teams to align visual identity with business strategy.
- Shape visual storytelling for major corporate initiatives, executive communications, and global brand moments.
- Direct brand expression for high‑visibility corporate and customer events such as CES, FMS, and Supplier Summits.
Global Team & Agency Leadership
- Lead and mentor a global team of brand and design professionals, fostering a culture of innovation and excellence.
- Manage relationships with external creative agencies and partners, ensuring alignment to brand strategy and standards.
- Oversee budgets and resources supporting global brand identity initiatives.
Enterprise Impact
- Strengthen brand equity, recognition, and consumer engagement through cohesive visual identity.
- Improve marketing efficiency and creative effectiveness through standardized global design systems.
- Mitigate reputational risk through strong governance and consistent brand representation.
Critical Success Factors
- Creative Vision & Strategic Acumen - Ability to translate brand purpose and business strategy into distinctive, compelling visual identity.
- Design Systems Mastery - Expertise in building and governing global design systems that scale across markets, channels, and product categories.
- Global Brand Stewardship - Experience managing brand expression across diverse regions, cultural contexts, and media ecosystems.
- Cross‑Functional Influence - Strong ability to collaborate with and influence senior leaders across marketing, product, and commercial functions.
- Innovation & Trend Awareness - Forward‑looking mindset that embraces emerging design trends, digital tools, and experiential formats.
- Leadership & Team Development - Proven ability to inspire, mentor, and elevate global creative teams and agency partners.
- Executive Stakeholder Management - Demonstrated ability to influence and partner effectively across senior leaders, including the Executive Leadership Team (ELT), aligning stakeholders, navigating ambiguity, and driving outcomes at the enterprise level.