The North American Alpine Racing Manager leads Salomon's alpine race strategy across the United States and Canada, driving brand credibility, athlete partnerships, and grassroots development within the competitive ski racing community. This role directly impacts sales growth, market share, and profitability in the Alpine Race segment while ensuring race product excellence. The position serves as the primary liaison between athletes, coaches, clubs, race retailers, sales teams, and the Global Race Department.
ESSENTIAL DUTIES & RESPONSIBILITIES
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:
Core Responsibilities:
- Support the development and execute a comprehensive North American Alpine Race strategy aligned with category leadership.
- Support identification of new business opportunities within the race segment.
- Collaborate with Alpine Marketing team for GTM excellence of sell-in, sell-through, and promotional programs.
- Maintain strategic relationships with national governing bodies to ensure regulatory alignment and maximize brand visibility.
- Partner with sales reps and specialty race retailers across North America to provide best in class support and service to the ski racing community.
- Manage the allocated budget for North American race initiatives.
Race Promotion Responsibilities:
- Function as brand ambassador within the race community.
- Manage North American race athlete team (junior through elite).
- Oversee race product allocation and distribution to contracted athletes, clubs, and coaches.
- Coordinate race service: on-hill support, tuning, testing and boot fitting.
- Coordinate and execute all race testing from junior through elite levels.
- Coordinate sample and test inventory planning with Global Supply to support race events and testing timelines.
- Support specialty retail sell-through with Fit Nights and athlete visibility.
- On-site presence at key regional and national events.
Commercial & Sales Support:
- Provide race segment insights to support forecasting and inventory planning.
- Support regional sales reps with race clinics, product education, and key account strategy.
- Participate in seasonal sell-in meetings and key dealer presentations as the Alpine Race category expert.
Global/Local Interface:
- Serve as the liaison for product information and market intelligence between North America and Global Race Department.
- Provide market insights and feedback to global race department to inform product development and strategy.
- Collaborate with race promoters across Europe to drive a cohesive Salomon Race strategy.
Key Performance Indicators:
- North American athlete podium results and color counts.
- Growth in race revenue and sell-through performance at specialty retail.
- Brand presence at key race events.