Develop and implement strategic marketing plans for the respective therapeutic area, aligned with the overall goals and objectives of the Patient Journey Solutions department.
Conduct market research, competitive analysis, and customer insights to identify opportunities, define target segments, and shape brand positioning.
Develop and execute lifecycle management strategies to maximize the potential of existing products, including line extensions and indication expansions.
Develop and maintain a deep understanding of the patient journey and treatment landscape within the respective therapeutic area.
Develop and execute integrated marketing campaigns and promotional activities to drive brand awareness, engagement, and adoption.
Develop and implement strategies to achieve financial KPIs within the respective therapeutic area, including revenue targets, market share growth, and profitability.
Establish and maintain collaborative relationships with key internal and external stakeholders, including healthcare professionals, patient advocacy groups, KOLs, and regulatory bodies.