The UKIE Product Manager Paediatric Ophthalmology is a newly opened position that will play a key role in driving growth of Santen’s newly launched myopia product and existing portfolio. The role focuses on brand management, working cross-functionally to support paediatric myopia management and deliver aligned marketing and digital initiatives.
What you will do
- Lead the cascade and implementation of the Brand Plan for the relevant brands for which they take responsibility. Provide updates on activity and implementation milestones at marketing meetings.
- Lead communication and implementation of brand plans with the customer facing teams.
- Collate metrics and insights from across business to explain brand performance and outlook in line with sales targets.
- Collect and share all key market insights, environmental and competitor dynamics, customer and patient needs/ insights via primary and secondary market research, KOLs, country and customer visits etc.
- Ensure plans are adjusted and prompt actions taken to address any key issues and opportunities identified.
- Work regularly to meet customers, go on field visits, work with sales team to understand latest market developments, gather feedback, and identify ideas/opportunities and best practices.
- Develop and gain medico-legal approval through Veeva PromoMats for key brand materials, campaigns and programs based on brand strategy and plans. Provide optimal roll-out.
- Develop and implement effective and innovative marketing programs and contribute to EMEA planning and brand discussions.