We are seeking a highly analytical and strategic Senior Financial Analyst to join our team. This role is responsible for identifying and interpreting both internal and external sales trends to drive data-informed decision-making. This position will analyze historical results, perform variance analysis, identify trends, and make recommendations for improvements. This individual will report to the Director of Finance and will work cross-functionally across several key areas of the business including Finance, Marketing, Decision Science, and others. The ideal candidate will have a strong background in data analysis, market intelligence, and business strategy, with a proven ability to synthesize complex information into actionable recommendations for senior leadership.
RESPONSIBILITIES & DUTIES
Analyze Market Trends
- Analyze internal sales performance data to identify trends, opportunities, and areas of concern across products, channels, regions, and customer segments.
- Monitor external market conditions, competitor performance, and industry trends to inform strategic planning and aid in forecast predictions
Report & Forecast
- Develop and maintain advanced forecasting models and tools, incorporating relevant data such as market trends, promotional activities, economic indicators, and competitive analysis
- Regularly communicate sales forecasts and insights to key stakeholders, including senior management
- Generate reports and presentations summarizing sales forecasts, performance analysis, and recommendations for management review and decision-making
- Build and maintain dashboards and reports to track sales performance metrics and KPIs
- Prepare clear and concise presentations and reports for senior leadership, offering data-driven recommendations to support strategic decisions
- Evaluate the impact of past initiatives and campaigns to inform future sales strategies