We are looking for an experienced, data-driven Specialist, Performance Marketing – Paid Search and Programmatic to work within a team of Performance Marketers dedicated to delivering best-in-class Search and Programmatic campaigns.
Responsibilities
- Work with cross-functional teams to strategize, execute, and optimize Paid Search campaigns to drive efficient Peacock subscriber growth across Google, Apple Search, Google UAC, Google PMax and other leading search platforms.
- Work with cross-functional teams to support Programmatic campaign planning.
- Assist in managing a multi-million dollar annual budget, providing forecasts and regular reporting to leadership.
- Review test insights and make recommendations for future testing/optimization. Socialize learnings and best practices across the broader NBCU organization.
- Perform post-campaign analysis of performance marketing campaigns to drive and improve strategy, presenting key results and insights to executive leadership.
- Foster strong relationships with key partners at Google, Apple, Amazon, and others to ensure Peacock remains cutting-edge and has access to Alphas and Betas, and is keeping partners in-sync with Peacock business priorities.
- Work across marketing teams and NBC business units to ensure alignment and build cross-functional relationships.
- Partner closely with the SEO team to implement a unified search strategy across the business