The Position:
The Sr Manager, Consumer Insights (Audience & Marketing Insights) plays a key role in helping to develop forward-looking insights that deepen the business’s understanding of marketing, title level tracking, key audiences, and content opportunities across the evolving entertainment landscape. This position operates within a high-performing, fast-paced environment that spans NBC Entertainment and Peacock. The Sr Manager will be instrumental in shaping marketing and portfolio decision-making by delivering actionable audience insights and collaborating with cross-functional teams, including Marketing Strategy, Media Analytics, Content Strategy, Sports Insights, Content Analytics, and the broader Consumer Insights team. Based in New York or Los Angeles, this role reports directly to the VP, Consumer Insights (Content & Audience Intelligence) and will work closely with others to deliver holistic, integrated stories that inform strategic decision-making.
Responsibilities include, but are not limited to:
- Lead the development and application of consumer insights that guide audience and marketing strategy, inform marketing planning and positioning, and provide a comprehensive view of internal and external title-level tracking across the content lifecycle.
- Own and evolve title-level tracking, including overseeing the research roadmap and deliverables, and building efficiencies while ensuring insights are clearly understood and effectively applied by cross-functional partners.
- Uplevel title tracking data into decision-ready storytelling by crafting memos and delivering insights that set expectations, synthesize learnings, surface timely signals, and drive clear strategic recommendations.
- Conduct research across the marketing and media lifecycle, deepening understanding of the business impact of audience metrics, and translating those insights into guidance that shapes marketing strategy.
- Design and execute deep-dives in key areas (e.g., sports leagues, priority titles, film launches), identifying marketing opportunities, performance drivers, and growth levers, and elevating those insights into broader learnings that inform understanding of platform perception and engagement potential.
- Conduct research and synthesize first‑, second‑, and third‑party data to develop actionable perspectives on release strategies, positioning, platform behavior, and competitive dynamics that drive fandom, loyalty, and long-term value.
- Work closely with content insights, analytics, and strategy partners to deliver a holistic view of title performance, audience needs and behaviors, competitive context, and opportunities.
- Serve as a trusted advisor and strategic partner to leadership, proactively surfacing insights beyond standard reporting to inform marketing strategy, portfolio planning, and growth tactics.
- Leverage innovative research methodologies and AI-enabled tools to streamline and scale repeatable workflows (e.g., survey design, coding, building norms, synthesis, visualization)
- Foster a culture of curiosity, innovation, and analytical rigor.
- Manage relationships with external research agencies and vendors, ensuring high-quality deliverables and optimal resource allocation.
- Champion a consumer-centric mindset throughout the organization, embedding insights into all aspects of business decision-making.